eCommerce Manager

eCommerce Manager - High-Growth Pet Startup

NYC Metro (Hybrid)

 

Our client, a high-growth Pet brand, seeks an eCommerce Manager to take charge of optimizing user experience, analyzing site performance, and implementing effective CRM strategies. As an integral part of the eCommerce team, you will play a vital role in driving the success of the DTC platform and ensuring an exceptional online shopping experience for our customers.

 

Responsibilities:

 

1. Site Experience Optimization:

– Develop and implement strategies to enhance the overall user experience on our e-commerce website.

– Collaborate with cross-functional teams to improve website design, navigation, and functionality.

– Conduct regular audits to identify areas for improvement and implement A/B testing to optimize conversion rates.

– Drive initiatives to improve site performance, load times, useability, and responsiveness

– Keep up-to-date with industry trends and best practices in e-commerce site optimization.

– Focus on driving subscription based initiatives to drive LTV

 

2. Site Analytics and Performance Monitoring:

– Utilize web analytics tools to track and analyze key performance indicators (KPIs) related to website traffic, customer behavior, and conversion rates, LTV, etc.

– Identify trends and patterns in data to gain insights and make data-driven recommendations for site enhancements.

– Generate regular reports and dashboards, providing actionable insights to stakeholders.

– Conduct competitor analysis to identify opportunities for improvement and maintain a competitive edge.

 

3. Customer Relationship Management (CRM):

– Oversee and maintain our CRM, ensuring accurate and updated customer data.

– Develop and implement personalized marketing campaigns based on customer segmentation and insights.

– Collaborate with marketing teams to optimize customer touchpoints, including email marketing, loyalty programs, and personalized recommendations.

– Monitor customer satisfaction and engagement metrics, implementing strategies to improve customer retention and loyalty.

 

Qualifications:

– Bachelor’s degree in Marketing, Business Administration, or a related field.

– Proven experience in e-commerce management, focusing on site experience, site analytics, and CRM.

– Proficient in web analytics tools (e.g., Google Analytics) and CRM software.

– Experience with Shopify, Magento, Demandware or relevant E-commerce platforms

– Strong analytical skills with the ability to derive insights and make data-driven decisions.

– Familiarity with A/B testing methodologies and experience in implementing conversion rate optimization strategies.

– Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.

– Up-to-date with the latest trends and best practices in e-commerce and digital marketing.