Our client, a a $1 billion dollar OTC consumer healthcare company seeks an eCommerce Marketing Manager responsible who will:

• Collaborate with eCommerce Sales Team to drive online market share through development and execution of annual eCommerce marketing plans.
• Lead eCommerce agencies on strategy development and collaborate on campaign execution search, display, and online video campaign launches with a high level of attention to detail to ensure reporting and measurement accuracy
• Build a clear targeting strategy (based on identified consumer and category insights)
• Lead relationships with the partnering media groups at Amazon Advertising, Walmart Media Group, and Instacart
• Collaborate cross functionally with brand marketing and digital shelf team to establish multiple touch points within and outside the eCommerce sites to maximize conversion rates.
• Support New product launches with integrated eCommerce marketing plans
• Direct continuous improvement of daily and weekly optimizations that can be applied portfolio-wide to generate year on year market share growth from eCommerce media investment
• Troubleshoot and escalate campaign launch and management issues
• Pilot complementary new tactics and share proof of concept that can be scaled up quickly.
• Monitor consumer and competitive landscape for trends and digital best practices. Share best eCommerce media practices across marketing teams and external agencies

Required Qualifications:

• Bachelor’s degree with 3+ years of Digital Marketing Experience, preferably in CPG Industry.
• At least 2 years’ experience managing a major eCommerce media platform (Ex. Amazon AMS Portal,
  Amazon DSP Portal, Walmart Product Search, Instacart Search); Experience with Profitero, One Click Retail is a plus.
• Experience managing significant ecommerce media budget spends
• Experience with 2nd or 3rd party data providers and setting up custom data segments to align with campaign targets and goals;
• Successful track record of creating KPIs and achieving performance marketing goals
• Experience with a variety of targeting tactics including: site retargeting, lookalike modeling, and search
  retargeting, with an understanding of how to leverage them to achieve business goals;
• Exceptional verbal, written, and presentation skills; Ability to support POVs with solid rationale
• Proven ability to work quickly and decisively to meet deadlines and troubleshoot issues independently
• Ability to analyze and draw meaningful and actionable insights from data
• Strong project management skills; Detail-oriented and able to coordinate multiple projects
• Proactive self-starter but proven ability to work with and influence cross-functional teams

The role is hybrid with 3 days a week in Tarrytown, NY headquarter office. (Tuesdays-Thursdays) and will have a full time consultant as a direct report.