Our client is an extremely fast-growing DTC brand based in Durham, NC. We are seeking a performance-driven and highly analytical Head of Growth with entrepreneurial rigor, leadership experience, and the potential to grow and take on even more strategic responsibilities down the road.

In this role, you’ll have the opportunity to lead our acquisition (creative + media buying), retention, and analytics teams. You’ll report directly to our cofounder and you’ll be working closely with the entire team (web, operations, finance, product, etc.).

The ideal person for this role is a highly engaged leader who is a logical/data-driven decision maker (having an eye for great creative is a plus), pushes initiatives with urgency, loves to follow through and get stuff done, is able to effectively prioritize, and loves to laugh and have fun while also working really hard. Expanding on this…

‘Need to Have’:

• Highly analytical decision maker with an attention to detail

• Effective project manager with a sense of urgency to follow through

• Excellent in Excel

• Leadership capabilities

• Growth mindset and a strong desire for feedback

• Positivity

‘Nice to Have’:

• An eye for what makes a high performing static and video ad

• Experience media buying on Meta and/or TikTok

• Past experience running a performance marketing team for an online-only brand

• Direct-response marketing experience

• Track record of profitably scaling a DTC brand

• Amazon 3P (SellerCentral) experience

Responsibilities:

• Develop and execute a comprehensive marketing strategy that aligns with the company’s goals and objectives, driving brand awareness, customer acquisition, retention, and revenue/profit growth.

• Lead and effectively manage a team that consists of an internal graphic designer, retention marketer, scriptwriter, video editor, and an analyst – in addition to external media buying partners for search, social, TV, etc.

• Collaborate with our heads of creator partnerships, web, and video creative R&D to ensure the development of high converting video content (a big growth lever for the business).

• Collaborate with the finance and operations teams to manage marketing budgets, monitor expenditures, and ensure proper inventory levels.

• Manage growth and creative meetings, fostering a culture of testing and continuous improvement, and effectively project managing the implementation of new ideas and projects.

• Oversee the performance of paid media initiatives (Meta, TikTok, Google, TV), working closely with the media buyers to optimize campaigns for maximum efficiency and effectiveness.

• Manage the email and SMS team, optimizing email cadence, segmentation, and content to drive engagement and conversions.

• Stay updated on industry trends and the competitive landscape to identify opportunities for growth.

• Drive cross-functional collaboration with various teams, including product development, sales, and customer support, to ensure marketing efforts are integrated and aligned with the overall business strategy.