How eCommerce Placement helped a fast-growing premium pet wellness brand scale a five-person digital commerce unit, from leadership to content, in successive hiring waves averaging just 3 to 6 weeks per role.
Get Joy Food, a fast-growing, premium pet wellness brand, faced the classic challenge of scaling a high-growth Direct-to-Consumer (DTC) subscription model. To capture market share and maximize digital revenue, the brand couldn't rely on general marketing practitioners; they needed a highly specialized, multi-disciplinary digital growth team.
The friction lay in the breadth of talent required simultaneously. Get Joy needed to fuel its acquisition engine with creative and paid media expertise, unpack complex subscription behavior with deep analytics, engineer long-term customer loyalty, and place an experienced leader at the helm to orchestrate the entire operation. Sourcing and vetting specialized eCommerce talent across five distinct domains, while maintaining speed-to-hire, presented a massive bottleneck for the brand's leadership team.
eCommerce Placement partnered closely with Get Joy Food to deeply understand their brand ethos, growth trajectory, and exact technological ecosystem. Leveraging our deep network of digital commerce professionals, we executed a phased talent acquisition strategy to systematically build out Get Joy's growth and operations engine in three deliberate waves, averaging an efficient 3 to 6 weeks per placement.
To ensure all future growth was grounded in efficiency, we initially focused on the bottom of the funnel, concurrently placing an eCommerce Data Analyst and an eCommerce Retention Strategist to build the data infrastructure, optimize the subscription lifecycle, and maximize customer lifetime value (LTV) from day one.
With the retention foundation set, we pivoted to scaling traffic and top-line revenue, filling the Director of eCommerce and Performance Marketing Manager positions around the same time, giving the brand a strategic leader to manage the P&L alongside a dedicated media buyer to optimize paid spend across Meta, Google, and TikTok.
In our most recent engagement, we finalized the team structure by placing a dedicated Content Creator to fuel the performance marketing engine with high-converting, organic, and educational visual assets that resonate with modern pet parents.
By utilizing our targeted vetting process, eCommerce Placement delivered top-tier, culture-fit candidates for five distinct functions without sacrificing speed or quality.
For eCommerce Placement, recruitment is about more than filling empty seats; it is about strategically architecting teams that drive measurable business transformation. By placing this cohesive, five-person digital unit in quick succession, we empowered Get Joy Food to transition from fragmented marketing efforts to a fully integrated, high-performing growth machine.
For Get Joy Food, eCommerce Placement placed a five-person digital commerce team across three sequential hiring waves, averaging 3 to 6 weeks per role. Building a team in phased waves, rather than all at once, allows each new hire to build on the foundation of the roles placed before it.
A full-stack eCommerce growth team typically spans five functions: a Director of eCommerce to own strategy and P&L, a Performance Marketing Manager to manage paid acquisition, an eCommerce Data Analyst to build reporting infrastructure, a Retention Strategist to maximize subscriber lifetime value, and a Content Creator to fuel organic and paid creative.
Sequencing hires, foundation and retention roles first, then leadership and acquisition, then content, ensures each new hire has the data and infrastructure they need to succeed, rather than five people starting simultaneously without a shared operating base.
From fragmented marketing efforts to a fully integrated, high-performing growth machine, built five roles at a time.
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