Director of Digital Analytics Recruiter

What We Place

What Does a Director of Digital Analytics Do?

The Director of Digital Analytics leads the measurement, reporting, and insight generation that powers data-driven decisions across the eCommerce business, managing an analytics team and owning the tools, methodology, and frameworks.

At most mid-to-large eCommerce companies, the Director of Digital Analytics is the most senior analytics leader in the building. They translate complex data into actionable business insights, build and maintain reporting infrastructure, and partner closely with marketing, eCommerce, and product teams. They report to a VP of eCommerce, CMO, or VP of Digital Analytics.

Core Responsibilities

Own eCommerce analytics strategy, KPI framework, and reporting infrastructure
Lead and develop an analytics team across web, marketing, and customer analytics
Build and maintain executive dashboards and performance reporting
Develop attribution models and manage marketing mix analysis
Partner with eCommerce, marketing, and product teams to drive data-informed decisions
Oversee tagging strategy, data quality, and analytics tool stack
Develop customer segmentation, LTV modeling, and retention analytics
Present insights and recommendations to VP and C-suite stakeholders

Why eCommerce Placement

Why Use a Specialized eCommerce Analytics Recruiter?

Unlike generalist recruiters, every search we run is focused exclusively on digital commerce talent. We know the roles, the platforms, and the people.

Analytics-Specific Network

Our pipeline includes digital analytics leaders who understand eCommerce measurement, not just general analytics professionals.

Tools and Business Acumen

We screen for both technical platform proficiency and the business judgment to turn data into decisions.

Team Leadership Evaluation

Director hires need to build and lead analytics teams. We evaluate leadership track record alongside technical skills.

No Placement, No Fee

Contingency model. You only pay when we successfully fill the role.

Compensation Benchmarks

Director of Digital Analytics Salary Ranges

Compensation varies by company size, scope, and geography. These ranges reflect current US market conditions across our placement history.

Director of Digital Analytics — Base Salary Benchmarks (US)

$120K-$155K

Mid-Market Brand
($50M-$250M revenue)

$155K-$195K

Large eCommerce Business
($250M-$750M revenue)

$195K-$230K+

Enterprise eCommerce
($750M+ revenue)

* Base salary only. Total compensation may include annual bonus and equity. Contact us for current benchmarks specific to your sector.

Candidate Profiles

What We Look For in a Director of Digital Analytics

Strong Directors of Digital Analytics are equally comfortable in a data warehouse query and a business strategy conversation. They build teams, build trust, and build insight engines that genuinely change how businesses make decisions.

Must-Have Qualifications

6+ years in digital analytics with 2+ years leading a team in eCommerce or DTC
Deep proficiency in GA4, Adobe Analytics, or equivalent web analytics platforms
Experience building dashboards and reporting infrastructure for eCommerce KPIs
Attribution and incrementality measurement experience
Proficiency with data tools: SQL, BigQuery or Snowflake, and Looker or Tableau
Customer analytics experience: segmentation, cohort analysis, and LTV modeling
Strong cross-functional collaboration with marketing, eCommerce, and product teams
Ability to communicate data insights clearly to non-technical senior stakeholders

Client Feedback

What Hiring Companies Say

eCommerce Placement's work quality distinguishes them from other providers. They helped us hire four candidates within four months and excelled at listening to our needs.

VP of Human Resources

National Retail Brand

They helped us find and place multiple eCommerce team members who became some of our best hires. They scoped our roles well and consistently presented the right level of candidate.

Chief Marketing Officer

DTC Consumer Brand

Unlike generalist recruiters, their team understood exactly what our eCommerce business needed. Every candidate they sent could do the job on day one.

CEO

Mid-Market Online Retailer

Common Questions

Frequently Asked Questions

What analytics tools should a Director of Digital Analytics know?

Core requirements typically include GA4 or Adobe Analytics, SQL for data querying, and a visualization tool like Looker or Tableau. Experience with cloud data platforms (BigQuery, Snowflake) and marketing attribution tools is increasingly expected.

Should this role own data engineering?

At many mid-market companies, the Director of Digital Analytics works alongside a data engineering team rather than owning it. At smaller companies they may own more of the data infrastructure. We will scope this with you.

How long does a Director of Digital Analytics search take?

Most searches take 5-8 weeks. Senior eCommerce analytics talent is in high demand.

Do you place analytics Directors at DTC brands specifically?

Yes. DTC analytics has unique requirements around subscription, LTV, and attribution that we screen for specifically.

What is your fee?

Contingency model. No placement, no fee. New clients receive a 10% discount on their first placement.

Hire a Director of Digital Analytics Who Makes Your eCommerce Data Work Harder