eCommerce Analytics Recruiting

Hire a VP of Digital Analytics Who Turns Data Into Competitive Advantage

eCommerce Placement exclusively recruits within digital commerce. We place VP-level digital analytics leaders at online retailers, DTC brands, and eCommerce businesses across the US, Canada, and UK.

Start a VP of Digital Analytics Search
200+
Companies Served
100%
eCommerce Focus
US, CA, UK
Markets Covered
Contingency
No Placement, No Fee

What Does a VP of Digital Analytics Do?

The VP of Digital Analytics is the senior leader responsible for measurement strategy, data infrastructure, and analytics capability across the eCommerce business, enabling data-driven decisions at every level of the organization.

In eCommerce, data is a core competitive advantage. The VP of Digital Analytics owns the measurement framework, attribution models, and analytics team that help the business understand what drives growth and where to invest next. They typically report to the SVP of eCommerce or CMO and lead a team of analysts and data scientists.

Core Responsibilities

  • Own eCommerce measurement strategy: KPI framework, attribution, and analytics roadmap
  • Lead the digital analytics team across web analytics, marketing analytics, and data science
  • Develop and maintain reporting infrastructure and executive dashboards
  • Drive attribution modeling and incrementality measurement across all digital channels
  • Partner with marketing, eCommerce, and product teams to embed data-driven decision making
  • Oversee data quality, tagging strategy, and analytics tool stack management
  • Develop customer analytics: segmentation, LTV modeling, and retention analysis
  • Present analytics insights and recommendations to C-suite and board stakeholders

Why Use a Specialized eCommerce Analytics Recruiter?

Unlike generalist recruiters, every search we run is focused exclusively on digital commerce talent. We know the roles, the platforms, and the people.

1

Analytics Leadership Network

We know the senior digital analytics talent pool in eCommerce, including leaders with deep measurement and attribution expertise.

2

Technical and Strategic Screening

VP-level analytics hires need both technical credibility and business leadership. We screen for both dimensions.

3

eCommerce Context

Analytics in eCommerce has unique requirements around attribution, LTV, and conversion measurement. We evaluate candidates specifically for this context.

4

No Placement, No Fee

Contingency model. You only pay when we successfully fill the role.

VP of Digital Analytics Salary Ranges

Compensation varies by company size, scope, and geography. These ranges reflect current US market conditions across our placement history.

VP of Digital Analytics — Base Salary Benchmarks (US)

$160K-$195K
Mid-Market Brand
($100M-$400M revenue)
$195K-$240K
Large eCommerce Business
($400M-$1B revenue)
$240K-$290K+
Enterprise eCommerce
($1B+ revenue)

* Base salary only. Total compensation may include annual bonus and equity. Contact us for current benchmarks specific to your sector.

What We Look For in a VP of Digital Analytics

Strong VPs of Digital Analytics combine deep technical expertise with the leadership and communication skills to make data accessible and actionable at every level of the organization.

Must-Have Qualifications

  • 8+ years in digital analytics with 3+ years leading a team in an eCommerce or DTC environment
  • Deep expertise in web analytics: GA4, Adobe Analytics, or equivalent platforms
  • Proven track record building analytics infrastructure and measurement frameworks at scale
  • Experience with attribution modeling, incrementality testing, and multi-touch measurement
  • Proficiency with data tools: BigQuery, Looker, Tableau, dbt, or equivalent
  • Strong customer analytics capability: segmentation, LTV modeling, and cohort analysis
  • Experience building and leading analytics teams across multiple specializations
  • Executive communication skills, able to translate complex data into clear business decisions

What Hiring Companies Say

eCommerce Placement's work quality distinguishes them from other providers. They helped us hire four candidates within four months and excelled at listening to our needs.
VP of Human Resources
National Retail Brand
They helped us find and place multiple eCommerce team members who became some of our best hires. They scoped our roles well and consistently presented the right level of candidate.
Chief Marketing Officer
DTC Consumer Brand
Unlike generalist recruiters, their team understood exactly what our eCommerce business needed. Every candidate they sent could do the job on day one.
CEO
Mid-Market Online Retailer

Frequently Asked Questions

Should a VP of Digital Analytics own data engineering as well?
It varies by company. Some organizations separate data engineering from analytics strategy; others combine them under one leader. We will scope the remit with you and find candidates whose background matches.
What tools should a VP of Digital Analytics know?
Core requirements vary, but we typically look for proficiency in web analytics platforms (GA4, Adobe Analytics), SQL and data querying, visualization tools (Looker, Tableau), and ideally cloud data platforms (BigQuery, Snowflake). Python or R is a plus.
How long does a VP of Digital Analytics search take?
Most VP-level analytics searches take 6-10 weeks. Senior analytics leaders with eCommerce-specific experience are relatively rare.
Do you place digital analytics leaders for pure-play and omnichannel businesses?
Yes. We place analytics leaders across pure-play eCommerce, omnichannel retail, and DTC brands. We will match candidate background to your business model and data maturity.
What is your fee?
Contingency model. No placement, no fee. New clients receive a 10% discount on their first placement.

Ready to Start Your VP of Digital Analytics Search?

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