Amazon and Marketplace Recruiting

Hire a VP of Amazon Who Owns Your Amazon Business at the Highest Level

eCommerce Placement exclusively recruits within digital commerce. We place VP-level Amazon leaders at consumer brands, retailers, and marketplace businesses across the US, Canada, and UK.

Start a VP of Amazon Search
200+
Companies Served
100%
eCommerce Focus
US, CA, UK
Markets Covered
Contingency
No Placement, No Fee

What Does a VP of Amazon Do?

The VP of Amazon is the most senior leader responsible for a brand's full Amazon business, owning P&L, strategy, team, and execution across Seller Central, Vendor Central, advertising, and operations.

For many consumer brands, Amazon is the largest or fastest-growing revenue channel. The VP of Amazon brings executive-level accountability to that business, setting strategy, building organizational capability, and serving as the internal champion for the Amazon channel at the C-suite level. This role typically reports to the CEO, COO, or Chief Revenue Officer and leads a team of Amazon managers and specialists.

Core Responsibilities

  • Own Amazon P&L and revenue targets across Seller Central, Vendor Central, or both
  • Set and execute the brand's overall Amazon channel strategy
  • Lead and develop an Amazon team spanning account management, advertising, and operations
  • Define pricing, promotional, and assortment strategy for the Amazon channel
  • Oversee Amazon advertising strategy: Sponsored Ads, DSP, and retail media investment
  • Manage the Amazon brand presence: storefront, A+ content, and brand protection
  • Build the Amazon joint business plan with Amazon vendor managers and strategic partners
  • Report Amazon channel performance and strategy to the CEO and executive team

Why Use a Specialized Amazon Executive Recruiter?

Unlike generalist recruiters, every search we run is focused exclusively on digital commerce talent. We know the roles, the platforms, and the people.

1

Senior Amazon Talent Network

We maintain relationships with VP-level Amazon leaders across consumer brands, agencies, and marketplace businesses, including executives not visible on job boards.

2

Channel-Specific Scoping

Amazon VP mandates vary widely by account model (1P vs 3P), category, and organizational structure. We help define the right profile before sourcing.

3

P&L and Leadership Screening

We evaluate candidates on Amazon P&L ownership track record and their ability to build and lead high-performing Amazon organizations.

4

No Placement, No Fee

Contingency model. You only pay when we successfully place the right person.

VP of Amazon Salary Ranges

Compensation varies by company size, scope, and geography. These ranges reflect current US market conditions across our placement history.

VP of Amazon — Base Salary Benchmarks (US)

$160K-$200K
Mid-Market Brand
($50M-$250M Amazon revenue)
$200K-$250K
Large Consumer Brand
($250M-$750M Amazon revenue)
$250K-$310K+
Enterprise Brand
($750M+ Amazon revenue)

* Base salary only. Total compensation may include annual bonus and equity. Contact us for current benchmarks specific to your sector.

What We Look For in a VP of Amazon

Strong VPs of Amazon have built and scaled Amazon businesses at significant revenue levels. They combine deep platform expertise with executive presence, team leadership, and a commercial mindset that goes beyond campaign metrics.

Must-Have Qualifications

  • 8+ years in Amazon or marketplace commerce with 3+ years in a VP or senior Director role
  • Proven P&L ownership of a significant Amazon business ($50M+ annually preferred)
  • Deep expertise across both the operational and advertising dimensions of Amazon
  • Experience leading and developing Amazon teams across multiple functions
  • Track record of growing Amazon revenue while maintaining or improving profitability
  • Strong executive communication skills for C-suite and board-level reporting
  • Experience with Amazon joint business planning and vendor manager relationships
  • Background in a relevant consumer category (CPG, apparel, home, beauty, etc.)

What Hiring Companies Say

eCommerce Placement's work quality distinguishes them from other providers. They helped us hire four candidates within four months and excelled at listening to our needs.
VP of Human Resources
National Retail Brand
They helped us find and place multiple eCommerce team members who became some of our best hires. They scoped our roles well and consistently presented the right level of candidate.
Chief Marketing Officer
DTC Consumer Brand
Unlike generalist recruiters, their team understood exactly what our eCommerce business needed. Every candidate they sent could do the job on day one.
CEO
Mid-Market Online Retailer

Frequently Asked Questions

What is the difference between a VP of Amazon and a VP of eCommerce?
A VP of Amazon focuses exclusively on the Amazon channel, while a VP of eCommerce typically owns the brand's DTC website and may or may not include Amazon in their remit. Some companies combine these responsibilities; others keep them separate. We will help you scope the right structure for your business.
Should a VP of Amazon own advertising as well as operations?
Yes, in most cases. The most effective Amazon leaders own both the operational and advertising dimensions of the channel because they are deeply interconnected. A VP who owns P&L but not advertising, or vice versa, often lacks full accountability. We scope for integrated ownership.
Do you place VPs of Amazon for both 1P and 3P businesses?
Yes. We place Amazon leaders across Vendor Central (1P), Seller Central (3P), and hybrid account structures. We match candidate background to your specific account model and category.
How long does a VP of Amazon search take?
Most VP-level searches take 6-10 weeks from kickoff to accepted offer. We typically present an initial shortlist within 2-3 weeks.
What is your fee?
Contingency model. No placement, no fee. New clients receive a 10% discount on their first placement.

Ready to Start Your VP of Amazon Search?

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