VP of Growth Recruiter | Hire a VP of Growth

What We Place

What Does a VP of Growth Do in eCommerce?

The VP of Growth is the senior leader responsible for driving scalable, profitable customer acquisition and revenue expansion across digital channels, owning the strategy, team, and performance of the growth function.

In eCommerce, the VP of Growth owns the levers that grow the business: paid acquisition, SEO, CRO, lifecycle marketing, and often product-led growth initiatives. This is a cross-functional, data-driven leadership role that reports to the CEO or CMO and requires both commercial instincts and deep channel expertise. The best VPs of Growth are builders who have scaled eCommerce businesses from one stage to the next.

Core Responsibilities

Own customer acquisition strategy and execution across paid search, paid social, SEO, and affiliate
Lead conversion rate optimization (CRO) and site experience improvements
Develop and manage lifecycle marketing programs: email, SMS, and retention
Build and lead a cross-functional growth team spanning acquisition, CRO, and analytics
Set and manage the growth budget with full ROAS, CAC, and LTV accountability
Drive experimentation culture: A/B testing, growth experiments, and rapid iteration
Partner with product, eCommerce, and brand teams on growth initiatives
Present growth performance, strategy, and investment recommendations to the CEO and board

Why eCommerce Placement

Why Use a Specialized eCommerce Growth Recruiter?

Unlike generalist recruiters, every search we run is focused exclusively on digital commerce talent. We know the roles, the platforms, and the people.

Growth Leadership Network

We maintain relationships with VP-level growth leaders who have built and scaled eCommerce acquisition engines at DTC and omnichannel brands.

Full-Funnel Screening

Growth VPs need to own the full funnel from acquisition through retention. We screen for breadth of channel expertise and commercial accountability.

Stage-Fit Assessment

A growth leader who excelled at a $10M brand may not be right for a $500M brand, and vice versa. We match candidates to your growth stage and business model.

No Placement, No Fee

Contingency model. You only pay when we successfully place the right person.

Compensation Benchmarks

VP of Growth Salary Ranges

Compensation varies by company size, scope, and geography. These ranges reflect current US market conditions across our placement history.

VP of Growth — Base Salary Benchmarks (US)

$170K-$210K

Growth-Stage DTC Brand
($20M-$150M revenue)

$210K-$260K

Scaled DTC / Mid-Market Retailer
($150M-$500M revenue)

$260K-$320K+

Large eCommerce Business
($500M+ revenue)

* Base salary only. Total compensation may include annual bonus and equity. Contact us for current benchmarks specific to your sector.

Candidate Profiles

What We Look For in a VP of Growth

Strong VPs of Growth have built scalable acquisition engines, led high-performing growth teams, and demonstrated measurable impact on revenue, CAC, and LTV. They are analytically rigorous, experimentally minded, and relentlessly focused on efficiency.

Must-Have Qualifications

8+ years in digital growth or performance marketing with 3+ years in a VP or senior Director role
Proven track record of scaling eCommerce customer acquisition profitably
Deep expertise across multiple growth channels: paid search, paid social, SEO, and email
Strong CRO and experimentation background: A/B testing, funnel optimization, and landing page strategy
Full-funnel analytical fluency: CAC, LTV, ROAS, payback period, and contribution margin
Experience building and leading growth teams across acquisition, CRO, and lifecycle
Strong product and engineering partnership skills for growth product initiatives
Executive communication skills for growth strategy and investment conversations at CEO and board level

Client Feedback

What Hiring Companies Say

eCommerce Placement's work quality distinguishes them from other providers. They helped us hire four candidates within four months and excelled at listening to our needs.

VP of Human Resources

National Retail Brand

They helped us find and place multiple eCommerce team members who became some of our best hires. They scoped our roles well and consistently presented the right level of candidate.

Chief Marketing Officer

DTC Consumer Brand

Unlike generalist recruiters, their team understood exactly what our eCommerce business needed. Every candidate they sent could do the job on day one.

CEO

Mid-Market Online Retailer

Common Questions

Frequently Asked Questions

How is a VP of Growth different from a VP of Marketing?

A VP of Marketing often has a broader remit including brand, creative, and communications. A VP of Growth is typically more narrowly focused on measurable, performance-driven customer acquisition and revenue expansion. The lines blur at many DTC brands. We will scope the role with you and find candidates who match the actual mandate.

Should a VP of Growth own retention and lifecycle marketing as well as acquisition?

At most eCommerce companies, yes. Growth is a full-funnel discipline and the best VPs of Growth understand that CAC only matters in the context of LTV. We prioritize candidates who own the full customer journey, not just top-of-funnel acquisition.

Do you place VPs of Growth at venture-backed startups as well as established brands?

Yes. We place growth leaders at venture-backed DTC startups, bootstrapped brands, and established omnichannel retailers. We match candidate background to your growth stage and organizational culture.

How long does a VP of Growth search take?

Most VP-level searches take 6-10 weeks. Strong growth leaders are highly sought after and often receive multiple offers simultaneously.

What is your fee?

Contingency model. No placement, no fee. New clients receive a 10% discount on their first placement.

Hire a VP of Growth Who Builds the Engine Behind Scalable eCommerce Revenue