VP of Site Merchandising Recruiter | Hire a VP of Site Merchandising

What We Place

What Does a VP of Site Merchandising Do?

The VP of Site Merchandising is the senior leader responsible for the digital product assortment, presentation, and discovery experience, maximizing conversion, AOV, and revenue through strategic merchandising across the website.

Site merchandising at the VP level encompasses assortment strategy, product placement, search and navigation optimization, promotional execution, and the cross-functional leadership needed to bring it all together. The VP of Site Merchandising typically reports to the SVP of eCommerce and leads a team spanning merchandising managers and analysts.

Core Responsibilities

Own site merchandising strategy across all categories and digital touchpoints
Lead product assortment planning, curation, and presentation for the online channel
Optimize site search, navigation, filtering, and category page performance
Drive conversion and AOV through strategic product placement and cross-sell and upsell
Develop and execute promotional calendars in coordination with marketing and buying
Lead and develop a team of site merchandising managers and analysts
Partner with buying, planning, UX, and technology on site experience improvements
Use analytics to measure merchandising effectiveness and inform strategy

Why eCommerce Placement

Why Use a Specialized Site Merchandising Recruiter?

Unlike generalist recruiters, every search we run is focused exclusively on digital commerce talent. We know the roles, the platforms, and the people.

Merchandising Leadership Network

We maintain a pipeline of experienced site merchandising leaders who combine retail instincts with digital execution skills.

Platform and Strategy Screening

We evaluate both platform proficiency and strategic merchandising thinking, not just one or the other.

Retail and Digital Balance

Great site merchandisers combine traditional retail merchandising instincts with data-driven digital optimization. We screen for both.

No Placement, No Fee

Contingency model. You only pay when we successfully fill the role.

Compensation Benchmarks

VP of Site Merchandising Salary Ranges

Compensation varies by company size, scope, and geography. These ranges reflect current US market conditions across our placement history.

VP of Site Merchandising — Base Salary Benchmarks (US)

$150K-$185K

Mid-Market Retailer
($100M-$400M revenue)

$185K-$225K

Large Retailer
($400M-$1B revenue)

$225K-$270K+

Enterprise Retailer
($1B+ revenue)

* Base salary only. Total compensation may include annual bonus and equity. Contact us for current benchmarks specific to your sector.

Candidate Profiles

What We Look For in a VP of Site Merchandising

Strong VPs of Site Merchandising are both merchants and data analysts. They have a sharp eye for product presentation and a deep understanding of how site merchandising decisions drive conversion, AOV, and revenue.

Must-Have Qualifications

8+ years in site or digital merchandising with 3+ years in a VP or senior Director role
Proven track record of driving conversion and revenue through site merchandising strategy
Deep experience with site search, navigation, and category page optimization
Proficiency with eCommerce platforms and merchandising tools
Strong analytical skills, comfortable with site analytics, A/B testing, and merchandising KPIs
Experience building and leading cross-functional merchandising teams
Background in retail or digital buying and planning (helpful but not required)
Strong cross-functional collaboration skills with UX, technology, and marketing

Client Feedback

What Hiring Companies Say

eCommerce Placement's work quality distinguishes them from other providers. They helped us hire four candidates within four months and excelled at listening to our needs.

VP of Human Resources

National Retail Brand

They helped us find and place multiple eCommerce team members who became some of our best hires. They scoped our roles well and consistently presented the right level of candidate.

Chief Marketing Officer

DTC Consumer Brand

Unlike generalist recruiters, their team understood exactly what our eCommerce business needed. Every candidate they sent could do the job on day one.

CEO

Mid-Market Online Retailer

Common Questions

Frequently Asked Questions

What is the difference between site merchandising and digital merchandising?

The terms are often used interchangeably. Site merchandising typically refers to the full scope of product presentation and discovery on a website. Digital merchandising can sometimes have a broader scope including content and campaign execution. We will scope the exact responsibilities with you.

Does a VP of Site Merchandising need a retail buying background?

Not necessarily. Retail buying experience is helpful for assortment judgment, but many strong VP-level site merchandisers have come up through digital analytics or eCommerce operations. What matters most is a combination of merchandising instinct and data-driven optimization skills.

How long does a VP of Site Merchandising search take?

Most VP-level searches take 6-10 weeks from kickoff to accepted offer. We typically present an initial shortlist within 2-3 weeks.

What is your fee?

Contingency model. No placement, no fee. New clients receive a 10% discount on their first placement.

Do you place site merchandising leaders for both pure-play and omnichannel retailers?

Yes. We place site merchandising leaders at pure-play eCommerce businesses, omnichannel retailers, and DTC brands. We will match candidate background to your business model.

Hire a VP of Site Merchandising Who Maximizes Revenue From Every Visit