About the Role
Our client, a high-growth automotive eCommerce SaaS company, is seeking a strategic, hands-on Creative Director to lead brand strategy and creative execution across the company. This role is the single-threaded owner of brand identity, creative expression, and creative quality across the organization.
This is a player-coach role. You will lead brand and creative strategy, present to executive leadership, manage external partners, and stay close to execution when needed. The role operates without a large internal team and requires strong contractor management and cross-functional influence.
You will partner closely with Product Marketing, which owns market positioning and core messaging strategy. The Creative Director is responsible for translating that strategy into compelling brand storytelling, campaign concepts, and cohesive creative execution across every customer touchpoint.
Please note: a portfolio is required to be considered for this position.
What You'll Own
Brand Expression & Narrative
- Lead and evolve brand strategy across SaaS and Agency functions
- Create differentiated and memorable creative expression that reinforces market positioning
- Develop and enforce brand guidelines across visual identity, tone, storytelling, and creative systems
- Ensure consistency across website, campaigns, sales enablement, product marketing, and client-facing materials
- Partner closely with Product Marketing to bring positioning, messaging, and GTM narratives to life across campaigns and channels
- Shape the brand's verbal identity, tone, and storytelling approach across content, campaigns, and customer touchpoints
Creative Strategy & Performance Alignment
- Translate business objectives, product positioning, and technical concepts into compelling creative direction
- Balance long-term brand equity with short-term conversion and performance marketing goals
- Partner with Marketing, Product, Sales, and Agency teams to align creative with GTM priorities
- Present brand strategy, campaign concepts, and creative direction to executive teams
- Collaborate with Product Marketing to ensure creative execution aligns with strategic messaging frameworks and customer insights
Execution & Quality Control
- Lead concept development for campaigns, launches, and key initiatives
- Oversee creative from brief to final delivery
- Review and approve design, copy, and creative assets
- Manage external designers, writers, and creative contractors effectively
- Build scalable creative workflows that support growth
What Success Looks Like (6 to 12 Months)
- A clearly articulated and unified brand system across the organization
- More compelling and cohesive brand storytelling across channels
- Higher-performing creative that drives both brand lift and conversion
- Elevated quality and consistency across Marketing and Agency outputs
- Efficient contractor management and scalable creative processes
Requirements
- 8 to 12+ years in brand, creative strategy, or design leadership
- Proven experience leading brand strategy in SaaS or performance-driven digital environments
- Strong understanding of SaaS marketing, storytelling, and performance-driven creative
- Demonstrated ability to balance brand-building with measurable growth outcomes
- Experience presenting to executive leadership and influencing cross-functional stakeholders
- Strong portfolio showing conceptual thinking and execution excellence
- Proven success managing contractors or distributed creative teams
- Comfortable operating in a lean, high-growth environment without a large internal team
- Excellent communication, executive presence, and strategic thinking
- Auto parts or automotive eCommerce experience is a plus
Compensation
$120,000 to $155,000 base salary plus a 10% bonus, along with a comprehensive benefits package including 401K match, parental leave, and career development.