Our client, a leading CPG brand, is seeking an experienced eCommerce Content Strategist to lead the planning, development, and optimization of content across their ecommerce ecosystem. This role blends strategic thinking with hands-on execution, partnering closely with product, ecommerce, and analytics teams to ensure content is customer-centric, data-driven, and optimized for both human shoppers and emerging AI-powered search and discovery platforms.
Core Responsibilities
eCommerce Content Strategy & Governance
- Own and evolve a best-in-class ecommerce content strategy, aligning business objectives, customer needs, and platform requirements.
- Develop and maintain a comprehensive content playbook that defines standards for product copy, imagery, SEO, enhanced content, brand stores, and digital shelf experiences.
- Establish scalable frameworks, templates, and best practices that enable consistent execution across products, categories, and retail partners.
- Act as a central subject-matter expert for ecommerce content, advising internal teams on strategy, prioritization, and optimization.
Content Development, Optimization & SEO
- Write, edit, and optimize product content including PDP copy, SEO metadata, AEO/GEO content, and keyword strategies to improve organic visibility, AI discoverability, and conversion performance.
- Identify and prioritize optimization opportunities that drive measurable improvements in traffic, conversion, and sales across ecommerce platforms.
- Conduct competitive, category, and content landscape analyses to identify gaps, best practices, and opportunities to differentiate through content.
Cross-Functional Collaboration
- Partner with product, ecommerce, sales, and marketing teams to ensure content strategy supports launches, promotions, and ongoing portfolio optimization.
- Collaborate with analytics teams to align content initiatives with performance measurement and testing strategies.
- Provide guidance and direction to internal content contributors and account owners to ensure consistent, high-quality execution.
Analytics & Performance Measurement
- Use data and insights to evaluate content effectiveness and inform ongoing optimization.
- Leverage Salsify analytics and digital shelf reporting to monitor PDP performance, enhanced content adoption, and retailer compliance.
- Translate performance insights into clear recommendations, action plans, and strategic guidance for stakeholders.
Qualifications
- 5+ years of experience in ecommerce content strategy, digital content management, or SEO-focused content roles.
- Strong writing, editing, and storytelling skills with a deep understanding of conversion-driven, user-centered content.
- Experience developing content standards, governance models, and scalable frameworks.
- Familiarity with Salsify, digital shelf tools, and modern SEO/AEO best practices.
- Experience working with major ecommerce retailers such as Amazon, HomeDepot.com, Lowes.com, Walmart.com, or similar platforms.
- Strong analytical and problem-solving skills with the ability to translate insights into action.
- Excellent collaboration and communication skills in cross-functional, fast-paced environments.
- Must be based at one of our corporate offices — Cincinnati, OH or Atlanta, GA.