About the Role
Our client, a high-growth automotive eCommerce SaaS company, is seeking a technical, execution-focused Email Lifecycle Specialist to serve as their dedicated Marketo power user. This is a builder role: the strategy, messaging, and journey mapping will be provided by the growth and brand teams. Your mission is to take those blueprints and turn them into high-performing, error-free automated programs within Marketo.
You'll be hands-on in tools like Marketo and Salesforce and will be the go-to expert for ensuring marketing technology and campaigns run like a well-oiled machine.
Responsibilities
Marketing Automation (90%)
- Technical Campaign Build: Translate marketing briefs into functional Marketo programs, including nurture streams, batch sends, and event-triggered workflows
- Marketo Asset Management: Build and update email assets and forms using existing templates
- Workflow Logic: Set up complex Smart Campaigns, filters, and triggers to ensure the right audience is targeted based on predefined criteria
- Data Guarding: Ensure lead data is flowing correctly through the Marketo-Salesforce sync and that all hidden fields and tracking parameters are firing
- QA & Testing: Perform rigorous pre-flight testing, including link checks, rendering tests (Litmus/Email on Acid), and token verification to ensure 100% accuracy
- Deployment: Manage the global marketing calendar and execute sends according to strict deadlines
- Basic Maintenance: Monitor system health, manage list imports, and handle routine database cleanup tasks
Reporting & Analytics (10%)
- Email Reporting: Build complex email reports based on the data in Marketo and present these reports with recommendations for immediate action to improve email delivery and performance
Requirements
- Marketo Certification (Required): You must be a Marketo Engage Business Practitioner or greater, with deep familiarity with the platform's back-end mechanics
- Operational Expertise: Proven experience building programs from scratch within Marketo (nurture, webinar, gated content, etc.)
- CRM Literacy: Comfortable navigating the sync between Marketo and Salesforce (or similar CRMs) to troubleshoot lead flow issues
- HTML/CSS Basics: Ability to jump into the code to fix layout shifts, adjust padding, or swap out image URLs within templates
- Precision Execution: A "measure twice, cut once" mentality. You thrive in a role where accuracy is the primary KPI
AI Fluency & Modern Tooling
Team members are expected to actively use modern tools, including AI-powered systems, to improve decision-making, productivity, and quality of work. This includes:
- Using AI tools responsibly to accelerate research, analysis, documentation, and problem-solving
- Exercising strong judgment around data privacy, accuracy, and ethical use
- Continuously learning and adapting as AI capabilities evolve
Proven examples of using AI to improve outcomes in prior roles is expected.
Compensation
$60,000 to $75,000 base salary, along with a comprehensive benefits package including 401K match, parental leave, and career development.