About the Company
Our client is an established specialty apparel company (name withheld for confidentiality) with a portfolio of market-leading brands sold direct-to-consumer and through one of the largest wholesale distribution networks in its industry. Retailer media is one of the highest-leverage inputs in the company's marketplace business, and this role owns it end to end.
Role Overview
The Senior Manager, Digital Commerce - Retailer Media is a hands-on practitioner responsible for building, deploying, and optimizing paid media investment across the company's retailer partner ecosystem, starting with Amazon and Walmart and scaling as the business expands to additional platforms. Reporting to the VP, Marketplace, this is an individual contributor role for someone genuinely expert in the craft: deep in the platforms daily, fluent across sponsored and programmatic media types, and able to connect media decisions to business outcomes at the brand and category level.
Areas of Responsibility
- Build and run the media program across Sponsored Products, Sponsored Brands, and Sponsored Display, architecting campaigns by brand, category, and business objective.
- Launch, monitor, and optimize campaigns daily with a bias toward efficiency and measurable revenue impact; use DSP where it earns its budget.
- Own the retailer media budget, allocating across platforms, brands, and campaign types with a clear investment thesis.
- Track performance against spend and revenue targets, reading TACoS, ROAS, NTB rates, and share of voice to drive decisions.
- Develop platform-specific strategies from scratch as new marketplace platforms launch, establishing measurement frameworks and integrating new channels into a consolidated performance view.
- Work closely with the broader marketplace team to align media investment with content quality, promotional windows, new product launches, and inventory availability.
- Bring a point of view on how paid media interacts with organic performance and use that lens to sharpen both.
What You Bring
- 5+ years of hands-on retailer media experience (Amazon, Walmart, Target, etc.), with deep expertise in Amazon Advertising: Sponsored Products, Sponsored Brands, and Sponsored Display. DSP experience is a plus, not a requirement.
- Direct budget ownership experience, having managed meaningful spend, built the allocation strategy, and been accountable for returns.
- Working knowledge of Walmart Connect or comparable retailer media platforms, with comfort building media programs on platforms not yet mastered.
- Strong analytical foundation: fluent in the metrics that matter (TACoS, ROAS, NTB, impression share) and able to build a performance narrative from raw data.
- Experience operating across a multi-brand or multi-category portfolio, tailoring media strategy to different brand objectives and competitive contexts.
- Comfortable working cross-functionally, understanding how media connects to content, promotions, and inventory.
- Self-directed and execution-oriented, able to build and run a media program without heavy oversight in an environment still maturing its infrastructure.
This role is fully remote, open to candidates based anywhere in the US.
Compensation & Benefits
- Up to $145K base salary, depending on experience, plus a 10% annual bonus target.
- Fully remote role, open to candidates across the US.
- Direct budget ownership over a high-leverage retailer media program at an established specialty apparel company.
- Opportunity to build media strategy from the ground up as the company expands into new marketplace platforms.