Sr. Omni Shopper Marketing Manager

About the Company

Our client is a large, well-established food brand looking to hire a dynamic Sr. Omni Shopper Marketing Manager to help build brand equity, accelerate category demand, and transform its standing within the broader produce industry.

Role Overview

This person will be responsible for driving the activation strategy, development, and flawless execution of best-in-class omni-channel national shopper marketing campaigns and top account-specific programming. The ideal candidate is a strategic thinker who can turn the ordinary path-to-purchase into an extraordinary shopper experience across grocery, mass, and club channels, including cross-functional collaboration on retail media, shopper digital/social activations, packaging design, and insightful campaign post-analysis. Reporting to the Director of Omni Shopper Marketing, this role plays a critical part in the fiscal planning process, customer planning, identifying innovative opportunities, and developing rationale to inform future shopper campaign decisions for both General Market and Hispanic initiatives.

Areas of Responsibility

• Champion the omni-channel shopper marketing strategy, including managing the development and execution of national omni-channel campaigns and key retail/account-specific programs that build brand equity and drive positive business results. Set and measure KPIs/metrics for success.
• Lead and manage key customer account plans, brand partnerships, negotiate agreements, and foster ongoing partner relationships in support of the shopper marketing agenda and plan.
• Lead marketing sell-in with select customers and accounts, including developing persuasive storytelling, building strategic sales decks, and representing marketing as the senior voice in customer presentations.
• Lead activation and implementation of sales/marketing materials, in-store signage and merchandising displays, print and digital coupons, digital/social, retail media tactics, and consumer sweepstakes.
• Partner with the Digital and Media teams to activate digital campaigns that drive engagement and purchase.
• Drive future-focused, innovative thinking by staying informed of emerging trends, shopper insights, and technologies to identify new go-to-market opportunities that move the needle.
• Support the new fiscal/annual planning process and shopper marketing plans, presentation development, innovation development, and sharing of best practices to support short-term category growth.
• Manage multiple projects simultaneously while overseeing ongoing timelines, workflow, and execution of omni shopper marketing campaigns aligned with goals and objectives throughout the fiscal year. Deliver program performance recaps with key learnings and actionable recommendations.
• Serve as the primary driver and owner of the day-to-day relationship with key agency partners and vendors, including briefing, planning, and execution.
• Act as a liaison with the Trade Marketing team to develop and align plans in designated customer accounts while participating in key retailer presentations and meetings as needed.

What You Bring

• Understanding of the U.S. and Hispanic market and retail landscape
• Strategic thought leadership and executive presence, with a strong ability to influence leadership and collaborate cross-functionally
• Strong project management skills with attention to detail, trouble-shooting, and creative problem-solving
• Social/digital and retail media savvy, with strong knowledge of omnichannel marketing and how to effectively drive sales both in-store and online
• Proactive, energetic self-starter and team player with a passion for executing with excellence, thriving in a fast-paced environment while remaining adaptable, resilient, and resourceful
• Strong analytical skills with the ability to translate data, consumer, and shopper insights (primary and secondary research) into actionable recommendations; experience with syndicated data (Circana, Numerator, etc.)
• Excellent organizational, interpersonal, communication (written/verbal), and presentation skills
• Advanced Excel and PowerPoint skills required, specifically in creating high-impact, visual presentations
• High proficiency managing budgets
• Bilingual (English/Spanish) a plus
• May travel up to 20%

Education/Experience Requirements

• Bachelor's degree required, related field preferred (Business and/or Marketing, etc.). MBA preferred.
• 7–10 years of experience in shopper marketing, brand marketing, category management, sales/marketing analytics, or retail trade.
• Produce and/or CPG food and beverage experience preferred. Retail/trade marketing knowledge of top-tier grocery and mass accounts a plus.