About the Role
Our client is a rapidly growing apparel brand seeking a high-performing Amazon Advertising & Paid Media Manager to own and scale their performance marketing across Amazon. This is a high-impact role with direct accountability for revenue, efficiency, and market share. The ideal candidate operates with an owner's mindset, combining deep platform expertise with strong business judgment and the ability to consistently translate data into decisive action.
Key Responsibilities
- Own end-to-end Amazon advertising performance across Sponsored Products, Sponsored Brands, Display, and Streaming TV
- Drive incremental growth by improving spend allocation, eliminating inefficiencies, and scaling new-to-brand demand
- Deliver measurable growth and efficiency outcomes tracked against core KPIs (TACOS, ROAS, CVR, New-to-Brand, etc.)
- Actively manage and evolve bidding strategy, budget allocation, and campaign structure to maximize return at scale
- Launch, optimize, and sunset campaigns based on performance, lifecycle stage, and strategic objectives
- Build and maintain clean, scalable campaign architecture and reporting systems, ensuring limited competition across SKUs or brands
- Execute across defensive (brand protection), offensive (conquesting), and efficiency (profit optimization) strategies
- Leverage Amazon Marketing Cloud (AMC) to analyze customer journey data, build custom audiences, and generate advanced insights
- Align advertising with inventory (WOS), using media as a lever to manage demand and avoid both stockouts and excess inventory
- Conduct ongoing competitive analysis and apply learnings to build targeted, strategic campaigns
- Track and actively grow market share within key categories and search terms
- Own off-Amazon advertising strategy (paid social, display, influencer amplification) and leverage Amazon Attribution to measure cross-channel impact
- Operate cross-functionally with brand, sales, operations, and Amazon team members
- Partner with creative teams to ensure high-quality, performance-driven assets support advertising efforts
What Success Looks Like
- Consistent improvement in TACOS efficiency while scaling revenue
- Clear demonstration of incremental and new-to-brand growth
- Measurable gains in market share, share of voice, and brand health metrics
- Effective use of off-Amazon media and attribution to drive incremental demand
- Strong control over spend allocation and portfolio-level performance
- Ability to quickly identify issues, act decisively, and drive measurable outcomes
Qualifications
- 3 to 5+ years of hands-on Amazon advertising experience
- Strategic and resourceful thinker with strong business aptitude
- Demonstrated ability to drive efficiency improvements while growing revenue
- Strong analytical and problem-solving skills; able to turn data into clear actions
- Experience managing complex, multi-brand or large catalog environments
- Experience in the apparel industry desired
Please note: Applicants must be authorized to work for any employer in the U.S. Employment-based visa sponsorship is not available at this time.