Our client, a high-growth pet food brand, is looking for a highly creative, hands-on content operator to own and execute content across DTC, Amazon, and retail channels. This is not a traditional manager role — this person will be behind the camera, in the weeds, concepting, shooting, editing, and optimizing high-performing content. You'll play a critical role in building an in-house content engine that drives awareness, conversion, and brand love across all channels.
What You'll Do
Content Creation & Production
- Concept, shoot, and edit high-volume short-form video content for TikTok, Reels, and paid social.
- Create compelling product storytelling across DTC, Amazon, and retail environments.
- Produce a mix of UGC-style, lifestyle, educational, and conversion-focused content.
- Stay on top of trends and rapidly execute relevant, timely content.
Channel-Specific Content
- DTC: Develop content that drives conversion across landing pages, paid ads, and social.
- Amazon: Create optimized product videos, A+ content, and listing visuals that improve conversion.
- Retail: Support retail launches with content for in-store, digital shelves, and partner marketing.
Content Strategy & Testing
- Generate and test multiple creative concepts weekly — hooks, formats, and messaging.
- Analyze performance and iterate quickly based on what's working.
- Partner with paid media and marketing teams to align content with growth goals.
AI & Tools
- Leverage AI tools to enhance content creation, editing, ideation, and speed.
- Continuously explore new tools to improve output quality and efficiency.
What We're Looking For
- 3–7+ years of experience creating content for consumer brands, with DTC experience strongly preferred.
- Proven ability to shoot and edit high-performing short-form video content.
- Deep understanding of TikTok, Instagram Reels, and performance-driven creative.
- Experience creating content for conversion, not just engagement.
- Familiarity with Amazon content best practices (product videos, A+ content) is a strong plus.
- Comfortable working in a fast-paced, test-and-learn environment.
- Strong creative instincts paired with a performance mindset.
- Proficiency in Adobe Creative Suite, CapCut, or similar editing platforms.
- Experience with AI tools for content creation.
What Success Looks Like
- Consistent output of high-quality, high-performing content across all channels.
- Increased engagement, conversion rates, and creative performance metrics.
- A scalable, repeatable in-house content engine that reduces reliance on external agencies.
- Direct, measurable impact on growth across DTC, Amazon, and retail.