About the Role
Our client, a health and wellness brand with a supplement line spanning collagen, protein, multivitamins, and probiotics, is looking for a senior, data-driven, hands-on Media Manager to own the growth strategy and day-to-day execution of advertising across Amazon and Walmart's retail media platforms. This role is central to scaling the brand's collagen line and broader portfolio, turning sales goals into smart, disciplined media investment across Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect.
As the in-house expert for Amazon and Walmart advertising, you'll partner cross-functionally with performance marketing, creative, and eCommerce teams to build high-performing strategies, operate directly inside the ad platforms, manage budget pacing and spend allocation, and deliver measurable sales growth and ROI. The right person moves fluidly between hands-on-keyboard execution and senior-level decisions about how advertising investment should drive marketplace sales.
Key Responsibilities
- Retail Media Strategy: Own the Amazon and Walmart growth strategy, translating sales targets into spend plans, budget pacing, campaign priorities, and SKU-level investment decisions.
- Amazon Advertising: Manage end-to-end Amazon campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
- Walmart Connect: Lead Walmart Connect advertising across Sponsored Products, Sponsored Brands, and Display, building full-funnel campaign structures to maximize performance and efficiency.
- Spend & Sales Balance: Know when to push spend to capture demand, ranking momentum, or share-of-voice opportunities, and when to pull back or reallocate to protect profitability.
- Performance Analysis: Monitor ACOS, ROAS, TACoS, CTR, and conversion metrics across both platforms, analyzing the relationship between ad investment and total marketplace sales, including organic rank impact and margin.
- Testing & Reporting: Run data-backed A/B tests on bid strategies, targeting, and creative, and build reporting dashboards that translate results into clear budget recommendations for leadership.
- Cross-Functional Collaboration: Partner with creative, eCommerce, and retail teams to align advertising with inventory, pricing, and promotions, and present strategic tradeoffs to leadership.
Qualifications
- 5-7+ years of hands-on experience managing Amazon Ads, including senior ownership of strategy, budgeting, and performance outcomes, plus at least 2 years managing Walmart Connect campaigns
- Proven success managing both PPC (Sponsored Products/Brands) and programmatic display campaigns across multiple marketplaces
- Track record of driving profitable marketplace growth, with accountability for ROAS, TACoS, total sales, and spend efficiency
- Experience managing meaningful media budgets, including spend pacing, forecasting, and profitable revenue outcomes
- Deep knowledge of Amazon Ads Console, Amazon Marketing Cloud (AMC), Walmart Connect, and programmatic buying tools such as Perpetua, Quartile, or Pacvue
- Strong analytical skills in Excel, Google Sheets, or similar tools, with the ability to move fluidly between high-level planning and hands-on execution
- DTC or CPG brand experience strongly preferred; familiarity with collagen or health and wellness products is a plus
Please note: This is a fully remote role open to candidates based in the U.S. or Canada.