About the Role
Our client, a leading digital agency, is looking for an eCommerce Retail Media Manager to join its Client Services team. Media Managers handle client relationships and serve as the face of the agency in a lead role, able to take on complex clients and issues while bringing proactive strategies to the table to help grow sales. The strongest Media Managers communicate effectively at senior levels and have a proven track record of solving complex Amazon challenges, driving business growth, and influencing strategic change.
This role creates, monitors, and tracks online marketing campaigns on Amazon as well as new and emerging platforms, spanning Search and Display across the agency's network. As a more senior member of the media team, the Retail Media Manager will also work with and help develop Media Specialists as they progress in their careers.
Key Responsibilities
- Lead daily client engagements and drive strategy discussions, including bi-weekly client calls
- Help clients plan and develop budgets, then deliver campaigns against agreed-upon KPIs
- Provide guidance on product optimizations to ensure campaigns are set up for success
- Manage keyword selection and optimum bid levels across available advertising options
- Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights
- Establish key metric reports, track progress and trends, and communicate campaign results and insights
- Create, test, measure, and analyze customer shopping and purchasing behavior for improved outcomes
- Manage the promotional planning calendar for client campaigns and check budget pacing daily
- Review search and display campaign activity daily while providing analysis on a weekly and monthly basis
- Educate clients on best-in-class strategy and act as a partner around investment levels, product assortment, and media backing
- Help Media Specialists develop toward the Media Manager role
- Stay current on industry news, translating macro trends into tailored recommendations and actions for clients
- Work with teams to identify new client opportunities and quickly resolve any issues that arise
- Travel as needed, based on client requirements
Qualifications
- 4+ years of account management experience
- Digital marketing experience with a financial and quantitative analytics background
- Strong analytical skills, with solid knowledge of Microsoft Excel, including pivot tables and VLOOKUP
- Proven experience in digital marketing and advertising, with a focus on Amazon's advertising platforms
- Experience developing, managing, and analyzing online promotion campaigns
- Detail-oriented, with strong project management and organizational skills and the ability to work on tight deadlines
- Strong interpersonal, presentation, and communication skills
- An innovative, resourceful, and independent thinker who can influence using data
- Able to thrive in a dynamic, demanding environment with minimum supervision
Please note: This role is hybrid and can be based out of Irving (TX), Denver (CO), Chicago (IL), New York (NY), Rogers (AR), Seattle (WA), or Baltimore (MD). Applicants must be authorized to work for any employer in the U.S. Employment-based visa sponsorship is not available at this time.