About the Role
Our client, a global apparel company with a diverse portfolio of owned, licensed, and private label brands, is seeking an Amazon Marketplace Manager. This role owns new product launches, catalog and account health, organic search, content optimization, marketplace analytics, seasonal merchandising, and international expansion.
The ideal candidate combines strong Amazon operational expertise with a highly analytical, commercial mindset. You should be equally comfortable launching and troubleshooting ASINs, analyzing search and conversion performance, and turning marketplace data into actions that improve traffic, discoverability, conversion, and sales.
Key Responsibilities
Launches, Catalog & Account Health
- Own new product launches and catalog execution from setup through go-live, including ASIN creation, variation architecture, categorization, attributes, titles, bullets, imagery, backend data, and launch readiness
- Manage and troubleshoot catalog and marketplace issues, including suppressed or stranded listings, variation errors, contribution conflicts, incorrect product data, and categorization problems
- Own Amazon account health and policy compliance: monitor Account Health Rating, performance notifications, listing suppressions, and policy violations, and lead root-cause resolution and escalation to protect selling privileges
Organic Search, Content & Merchandising
- Develop and execute organic search and content strategy, improving keyword coverage, indexing, organic ranking, click-through rate, conversion, and overall discoverability
- Lead AEO/GEO content optimization for Amazon’s increasingly AI-driven shopping ecosystem, including Rufus, Alexa Shopping, and emerging conversational shopping experiences, so product content clearly communicates attributes, benefits, use cases, fit, and differentiation
- Continuously optimize product detail pages and digital merchandising, including titles, bullets, attributes, imagery, video, A+ Content, Brand Stores, and comparison modules
- Develop seasonal search, content, and merchandising strategies, adjusting positioning, keywords, imagery, and assortment priorities around weather, gifting occasions, promotional events, and category demand shifts
Marketplace Analytics
- Use Amazon Brand Analytics, Search Query Performance, Search Catalog Performance, Product Opportunity Explorer, Business Reports, and other tools to evaluate traffic, conversion, customer search behavior, share of search, competitive positioning, and category opportunities
- Analyze product, launch, and portfolio performance, identifying what drives sales gains or declines across traffic, conversion, pricing, availability, content, competition, seasonality, and search visibility, and turn findings into prioritized actions
- Stay ahead of changes to Amazon search algorithms, search-result experiences, browse structures, and detail pages, translating platform changes into proactive recommendations
Expansion & Partnership
- Support international marketplace expansion: evaluate market opportunities, prioritize countries and assortments, coordinate listing localization and catalog setup, and build scalable launch processes
- Partner closely with the Amazon Advertising Manager and with merchandising, creative, planning, operations, and brand management teams, sharing insights on search trends, launches, conversion, inventory, and seasonality
What We’re Looking For
- Strong hands-on Amazon operational expertise across catalog, listings, and account health
- Deep familiarity with Amazon’s analytics tools and the ability to turn search and conversion data into clear actions
- Experience driving organic search visibility and content optimization on Amazon
- A commercial, analytical mindset and comfort working cross-functionally
- Apparel or multi-brand catalog experience is a plus
Location & Compensation
- Location: Jersey City, NJ
- Schedule: Hybrid, with in-office days
- Base salary: $90K–$110K