About the Role
Our client, a well-known food brand, is looking for an Associate Director of Digital Marketing to define and lead its digital growth agenda across consumer engagement, content, marketing technology, and innovation. You will develop and execute integrated digital strategies that strengthen brand equity, deepen consumer relationships, and drive measurable business results across owned, earned, paid, and retail digital channels.
Reporting to the Senior Director of Marketing & Innovation, this is a strategic leadership role. You will identify emerging opportunities, pilot new capabilities, and turn insights into scalable marketing programs, while building and developing a high-performing team with a culture of accountability, collaboration, innovation, and continuous improvement.
Key Responsibilities
Digital Strategy & Growth
- Develop and execute the brand’s digital marketing strategy in alignment with business and brand objectives
- Identify opportunities to strengthen consumer engagement and conversion across digital channels
- Use consumer insights, marketplace trends, and performance data to inform strategic recommendations and investment decisions
- Partner with Brand, Shopper Marketing, Media, and PR teams to align digital initiatives with business priorities
Digital Innovation & Transformation
- Champion innovation by identifying emerging technologies, platforms, consumer behaviors, and engagement opportunities
- Evaluate and pilot new digital capabilities, AI-enabled solutions, marketing technologies, and strategic partnerships
- Lead test-and-learn initiatives that turn emerging opportunities into scalable programs that drive growth and competitive advantage
- Serve as a thought leader on digital, consumer, and technology trends across the organization
Consumer Engagement & Content
- Lead the development and execution of consumer-focused digital campaigns, content strategies, and digital experiences across key channels
- Ensure content and consumer experiences align with brand positioning, business objectives, and channel best practices
- Collaborate with internal and external partners to deliver engaging, high-performing content and customer experiences
Performance Marketing & Analytics
- Establish KPIs, measurement frameworks, and reporting processes to evaluate digital marketing effectiveness and business impact
- Analyze campaign and channel performance and provide actionable recommendations to optimize investment and engagement
- Use analytics, consumer insights, and marketing technology to improve decision-making and overall marketing effectiveness
Agency & Partner Leadership
- Set the strategic direction for agency, platform, and technology partners to ensure alignment with business objectives, brand standards, and growth priorities
- Manage agency scopes, budgets, performance expectations, and key deliverables
- Identify and cultivate strategic partnerships that enhance marketing capabilities and accelerate business results
Team Leadership & Capability Building
- Lead, coach, and develop a high-performing digital marketing team
- Set clear goals, priorities, and development plans while empowering team members to take ownership and deliver results
- Build digital capabilities across the organization through mentorship, knowledge sharing, and adoption of best practices
Budget & Resource Management
- Develop and manage digital marketing budgets, allocating resources effectively against business priorities
- Evaluate program effectiveness to optimize investments and maximize impact
- Support annual planning, forecasting, and resource allocation, delivering initiatives within approved budgets and timelines
Qualifications
Must Have
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 10+ years of marketing experience, including at least 8 years in digital marketing, integrated marketing, eCommerce, consumer engagement, or related disciplines
- Experience developing and leading integrated digital marketing strategies and campaigns
- Experience managing agency ecosystems, technology partners, and cross-functional teams
- Proven ability to build, coach, and lead high-performing teams
- Deep understanding of digital and performance marketing, content strategy, CRM, consumer journey optimization, and emerging technologies
- Strong innovation mindset, with experience identifying and scaling new marketing capabilities, technologies, or consumer engagement opportunities
- Ability to use consumer insights, analytics, and data to drive decisions and business growth
- Strong financial and budget management skills
- Excellent communication, presentation, and stakeholder management skills, with a track record of influencing senior leaders and driving alignment across complex organizations
- Ability to travel up to 30%
Nice to Have
- MBA
- Experience in CPG, food & beverage, produce, retail, or other consumer-focused industries
- Bilingual in Spanish
Location & Compensation
- Location: Irving, TX
- Schedule: In office Monday through Thursday, work from home on Fridays
- Base salary: $160K–$180K