About the Role
Our client is a leading full-funnel marketing agency with deep expertise across commerce, search, social, and TV and audio, known for uniting media and measurement to eliminate wasted spend and scale what works.
As a Commerce Media Strategist focused on Amazon DSP, you will use your expertise to build, drive, and optimize campaigns across the commerce media ecosystem. You will develop sophisticated omnichannel strategies tailored to each client’s goals, delivering measurable results and strong client satisfaction.
If you meet most, but not every one, of the qualifications below, we still encourage you to apply.
Key Responsibilities
Client Strategy & Growth
- Build, drive, and optimize Amazon DSP campaigns, alongside related channels such as Sponsored Ads on Amazon, Walmart, and Criteo, to meet and exceed client goals for conversion rate and ROI
- Build strong relationships with top-tier clients through clear communication across virtual, asynchronous, and in-person interactions, with high targets for client satisfaction and retention
- Develop sophisticated omnichannel commerce media strategies tailored to each client’s goals and challenges, driving sustainable growth, retention, and profitability
- Identify new marketing opportunities and repurpose proven strategies to grow brand awareness and sales volume across commerce media platforms
Technology & Tools
- Integrate the agency’s proprietary technology suite into channel activations, focusing on scalability, growth, and efficiency
- Use the agency’s tools day to day, including as a primary channel for client communication, and share feedback to improve them
Data & Measurement
- Analyze cross-channel data and insights to interpret trends and make strategic recommendations aligned with client KPIs and the broader commerce media landscape
- Hit same-store growth targets for the clients you manage or support, using data to drive decisions and optimize performance
Channel Expertise & Collaboration
- Maintain expert-level knowledge of commerce media platforms, proactively educating clients and colleagues on updates and benefits
- Keep annual certifications current for the platforms in your book of business
- Bring thought leadership within your channel and the wider commerce media landscape, advancing agency best practices
- Collaborate with other channel specialists to share knowledge and build multi-channel client strategies
- Delegate effectively across commerce team members to execute strategies
Account Ownership
- Proactively diagnose omnichannel opportunities and implement changes to hit growth, retention, and profitability targets
- Contribute to a culture of continuous improvement by testing new strategies and tools
- Prioritize and manage time across clients, partner relationships, and internal initiatives
- Own day-to-day operations on assigned accounts, quality-checking every deliverable and monitoring performance to keep each account running as intended
Qualifications
- 5–7 years of experience in commerce media, paid commerce, or senior media planning, with a proven track record of executing successful campaigns
- Hands-on Amazon DSP experience
- Experience with commerce media platforms such as Amazon, Walmart, and Criteo preferred
- Experience with Skai, Pacvue, Helium 10, or similar tools preferred
Location & Compensation
- Location: Hybrid, in office in New York, NY
- Base salary: $100K–$115K