About the Role
Our client, a fast-growing fashion jewelry brand, is looking for a Fractional Head of Growth to sharpen its direct-to-consumer growth engine. The brand recently launched at a major retailer and is seeing a significant lift in brand visibility. This role will help turn that momentum into efficient, measurable growth on the brand’s Shopify DTC site.
The engagement is designed in two phases. The first four weeks are consulting-focused: you will audit the Shopify site and the current growth marketing strategy, then deliver clear, prioritized recommendations. From there, the role shifts toward hands-on execution of the plan.
This is a fractional role of 5 to 15 hours per week, fully remote within the US. It suits a senior growth operator who can diagnose quickly, communicate clearly with founders and leadership, and then roll up their sleeves to deliver results.
Key Responsibilities
Phase 1: Audit & Strategy (First 4 Weeks)
- Audit the Shopify DTC site with a focus on conversion rate, site experience, and the end-to-end customer journey
- Review paid media performance, channel mix, budget allocation, and measurement practices
- Assess how revenue is attributed today and identify gaps in tracking, reporting, and incrementality measurement
- Deliver a prioritized growth roadmap covering quick wins and longer-term initiatives
Phase 2: Execution (Ongoing)
- Lead and optimize paid acquisition across Meta, Google Shopping, Pinterest, and emerging channels including OpenAI / ChatGPT
- Drive conversion rate optimization through testing, landing page improvements, and on-site enhancements
- Improve the customer journey from first touch through repeat purchase
- Build a measurement framework centered on incremental revenue, and navigate the nuances of attribution across channels
- Help the brand capture DTC demand created by its new retail presence
Qualifications
Must Have
- 5+ years of relevant growth marketing or eCommerce experience
- Shopify experience
- Hands-on expertise in paid media across Meta, Google Shopping, and Pinterest, with a working understanding of AI-driven channels like ChatGPT
- A strong grasp of conversion rate optimization and customer journey strategy
- A deep understanding of incrementality, attribution models, and their limitations
- Comfortable moving between strategy and hands-on execution
Nice to Have
- Experience working with a smaller brand in a growth phase
- Fashion, jewelry, or accessories experience
Engagement Details
- Commitment: 5 to 15 hours per week
- Structure: Consulting-focused for the first 4 weeks, then primarily execution
- Location: Fully remote within the US