About the Company
Our client is a fast-growing health and nutrition brand known for clean, organic nutritional products, including nutrition shakes, protein shakes, protein bars, and protein powders. Sold online and in tens of thousands of stores nationwide, the brand serves active, health-focused consumers across weight management, fitness, and recovery, with a culture built around kindness, curiosity, and continuous learning.
Role Overview
The Manager, TikTok Shop will report directly to the Vice President, Ecommerce & Digital Experience, and collaborate cross-functionally with internal partners and external agencies. This role will establish clear processes, guardrails, and ways of working that enable scalable execution and drive growth and performance of the brand's TikTok Shop business. In parallel, the role leads external relationships with TikTok and agency partners, ensuring alignment on strategy, performance, and innovation to unlock incremental growth. The Manager, TikTok Shop will also develop and execute channel strategy, optimizing assortment, pricing, promotions, and content to drive conversion and revenue growth.
Areas of Responsibility
Partnership & Team Leadership
- Manage external relationships with TikTok and agency partners.
- Lead and coordinate a cross-functional TikTok Shop team, driving alignment and execution across key partners.
- Manage internal relationships with cross-functional partners across departments.
- Partner closely with the affiliate and paid media lead on strategy and performance analysis.
Forecasting & Financial Ownership
- Own the TikTok sales forecast, including building and consulting on the demand plan and escalating supply issues.
- Reconcile spending and work with Finance to actualize P&L.
Channel Strategy & Execution
- Work cross-functionally to optimize the TikTok Shop calendar, inclusive of assortment, pricing, and promotions.
- Build and maintain a TikTok Shop playbook for the Sales organization.
- Assist with item launch setup and digital shelf strategy.
- Identify levers to drive TikTok-to-Amazon halo effects.
Performance & Analytics
- Track TikTok Shop performance and flag gaps and support needed to the Sales organization and stakeholders.
- Leverage data analytics and insights to inform strategy and optimize TikTok Shop performance.
- Own key measurement frameworks and conduct analysis to inform strategy and improve performance.
- Present strategy, performance, and opportunities to key stakeholders.
- Track competitor moves and winning tactics to bring new opportunities to the business.
What You Bring
- 4+ years of experience in digital merchandising, ecommerce, or social commerce; CPG experience preferred.
- TikTok Seller Center & Affiliate Center experience required.
- Proven TikTok Shop growth experience with a deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales.
- Strong analytical skills, with proficiency in sales and analytics tools and experience translating complex data into clear, actionable business insights.
- Proven ownership of large businesses and media budgets, with accountability for performance, optimization, and KPIs.
- Financial acumen, including experience managing budgets and/or P&L responsibility.
- Strong cross-functional partnership skills across sales, brand, and agency teams, with the ability to translate complex digital concepts into simple terms for non-media stakeholders.
- Excellent project management, organization, and multitasking skills, with a hands-on, roll-up-your-sleeves mindset and a bias for action.
- Ability to drive and influence complex decision-making across stakeholder groups and build consensus.
Must be based in and legally authorized to work in the United States. This is a fully remote, full-time role with a base salary of $115,000 to $125,000 plus a 10% performance-based bonus, depending on experience.
Why This Role
- Own and shape TikTok Shop strategy for an established, fast-growing health and nutrition brand.
- Lead external relationships with TikTok and agency partners with real influence over channel direction.
- Build the playbook and measurement frameworks that scale the channel across the organization.
- Fully remote role with competitive compensation and performance-based bonus.