About the Role
Our client is an eCommerce agency that helps the world’s leading brands accelerate growth across every major digital marketplace, with near real-time performance measurement that improves sales, share, and profit. Its teams span the Americas, Europe, and Asia-Pacific.
The agency is looking for an experienced TikTok Shop Account Manager to help its TikTok Shop sellers optimize their online sales strategies. This role is central to seller success, providing hands-on support across catalog management, creator attribution, paid media, and sales reporting. The ideal candidate brings a strong background in eCommerce operations and digital marketing, and a deep understanding of the TikTok platform.
Key Responsibilities
Catalog, Item & Product Strategy
- Strategy development: Create and implement go-to-market and assortment strategies, including hero product selection and new item creation
- Pricing and promotions: Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives
- Product optimization: Consult on supply chain and fulfillment, optimize product card images and copy, and manage content uploads
- Catalog management: Continuously evaluate retail readiness for all SKUs, maintain the catalog, and protect overall shop health
Creator Attribution Management
- Content consultation: Advise on best practices for conversion-driving content
- Creator and affiliate management: Discover, select, and manage creators and affiliates aligned with brand goals and high GMV potential
- Campaign execution: Build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media
Paid Media Strategy & Optimization
- Budget and campaign strategy: Develop and manage go-to-market budgets, and execute and optimize campaigns across ad types
- Campaign management: Continuously launch, manage, and optimize campaigns to meet KPIs, using TikTok Ads Manager for scalable creative rotations
Sales Reporting & Analysis
- Sales reporting: Deliver comprehensive sales reports covering gross sales, units, GMV, AOV, and trends
- Performance analysis: Provide insights on creator and affiliate performance, media and ad spend, and overall campaign effectiveness
- Monthly summaries: Share monthly data-driven summaries with top-performing creatives and products and recommendations for optimization
Who You Are
- Experienced: A proven track record in eCommerce management, particularly on retail and social commerce platforms like TikTok
- Strategic: Strong digital commerce skills, with the ability to turn data and insights into strategies that drive results for sellers
- Analytical: You excel at analyzing data, spotting trends, and making informed decisions that improve performance
- Creative: A keen eye for brand merchandising, optimizing listings and content for engagement and conversion
- Collaborative: You work well cross-functionally with clients, global teammates, creators, and affiliates
- Detail-oriented: You manage catalogs and campaigns meticulously, keeping every piece aligned with business objectives
Location & Compensation
- Location: Hybrid, in office at one of seven US locations: Baltimore, MD; Denver, CO; New York, NY; Chicago, IL; Dallas/Irving, TX; Los Angeles, CA; or Seattle, WA
- Base salary: Up to $130K, depending on experience