About the Role
Our client, a fast-growing cleaning and pet care brand reaching customers direct-to-consumer and through major retailers including Walmart, Target, and Chewy, is looking for a TikTok Shop Affiliate Specialist to support the execution and growth of its creator affiliate program. This is a hands-on role for someone who understands TikTok Shop operations, knows how to keep creators engaged, and can turn campaign plans into consistent action.
You'll work closely with the Director of Content and Community to execute campaigns, manage creator communications, coordinate samples, monitor program health, and identify content patterns that drive more affiliate GMV. The right person is highly organized, proactive, and comfortable managing several moving pieces at once, someone who understands why the work matters and flags opportunities or problems early.
Key Responsibilities
- Affiliate Program Operations: Support the daily operation of the brand's TikTok Shop affiliate program, building and launching creator outreach campaigns through Cruva and maintaining automations so affiliate communication stays timely.
- Sampling & Fulfillment: Review sample requests, evaluate creators on brand fit, content quality, and sales potential, and coordinate time-sensitive fulfillment with the warehouse team.
- Campaign Execution: Help execute affiliate campaigns, contests, challenges, and creator incentives, communicating deadlines clearly and tracking participation to encourage posting.
- Community Management: Manage affiliate communications across TikTok Shop Affiliate Center Messages and the brand's Community Discord, keeping both channels active and tied to current campaigns and business goals.
- Content & Performance Insights: Review creator content to identify why individual videos perform or underperform, spotting strong hooks, demonstrations, and problem-solution structures, and turn insights into clear, actionable creator briefs.
- Ambassador & UGC Support: Help reactivate and operate the ambassador program through Upfluence, source UGC creators, and support evergreen campaigns and retail launches.
- Organic Social Support: Schedule and manage approved content through Later, edit raw UGC into short-form social posts, and help keep TikTok, Instagram, Facebook, and YouTube consistently active.
Qualifications
- At least 2 years of hands-on experience managing or supporting the daily operation of a TikTok Shop affiliate program for a consumer brand outside the fashion category
- A working understanding of TikTok Shop affiliate metrics and the indicators of a healthy program
- Experience executing creator outreach, sampling, follow-up, and affiliate campaigns, including contests, challenges, incentives, or gamified programs
- Strong instincts for short-form content, including hooks, pacing, product demonstrations, and calls to action
- The ability to communicate clearly and build genuine relationships with creators
- Excellent organization and follow-through across several concurrent workstreams, with a proactive mindset
- Comfort using AI and automation to improve repetitive workflows, plus some experience editing short-form social video
- Experience with TikTok Shop, creator-management platforms, Discord, and social scheduling tools; Cruva, Upfluence, or Later experience is valuable but not required
Please note: This role reports to the Affiliate Marketing Manager and partners closely with the Director of Content and Community.