eCommerce Placement specializes in placing Content Strategists and Digital Content leaders at eCommerce brands, retailers, and agencies across the US, Canada, and UK. Contingency-based. No placement, no fee.
The Role
Content strategy in eCommerce spans SEO-driven content, product copy, brand storytelling, and the increasingly important discipline of optimizing content for AI-generated search results. The best eCommerce Content Strategists combine editorial craft with deep understanding of how content drives discoverability, conversion, and brand trust.
Our Approach
We work on contingency, meaning you pay our fee only when we successfully place a candidate. No retainer. No upfront cost. Our fee is 20% of the placed candidate's first-year base salary, invoiced on their start date.
Every placement includes a replacement guarantee. If a hire does not work out within the guarantee period, we conduct a new search at no additional cost.
Start a Search →Why Specialize
Content strategy in eCommerce is evolving faster than almost any other discipline as AI reshapes search. Here is what we look for in strong eCommerce content candidates.
The best eCommerce content strategists understand how content drives traffic, product discovery, and conversion — not just brand awareness. They think in terms of category pages, PDP copy, content clusters, and commercial intent.
Content strategists in eCommerce now need to optimize for Google AI Overviews, Perplexity, ChatGPT, and other generative engines in addition to traditional SEO. We screen for candidates who understand and are actively working in this evolved content landscape.
Strong eCommerce content strategists combine editorial instinct with data fluency. They use search data, engagement metrics, and conversion analytics to inform content decisions and demonstrate business impact.
What We Fill
Content strategy and execution for eCommerce brands spanning SEO content, product copy, and brand storytelling.
Senior content strategist with broader scope across content channels and team coordination.
Senior content leadership owning content strategy, team, and editorial calendar for eCommerce businesses.
Commercial copywriting for eCommerce channels including PDP copy, email, paid social, and site content.
Content strategy focused on organic search performance, keyword targeting, and search-driven content production.
Combined content and SEO role owning both editorial strategy and organic search performance.
Our Process
Most content strategy searches deliver an initial shortlist in 1 to 2 weeks and a placed candidate in 3 to 6 weeks.
FAQ
Content Strategist compensation at eCommerce brands typically ranges from $70,000 to $100,000 in base salary. Senior Content Strategists run $95,000 to $130,000. Director of Content roles typically earn $120,000 to $160,000. Our 2026 eCommerce Salary Guide includes detailed benchmarks.
AI has fundamentally changed the content landscape. The best eCommerce content strategists in 2026 optimize for generative search engines like ChatGPT, Perplexity, and Google AI Overviews in addition to traditional search. This requires structured content, strong E-E-A-T signals, and a deep understanding of how AI systems surface and cite content.
A Content Strategist focuses on what content to create, for whom, and why — the editorial strategy, messaging, and content roadmap. An SEO Manager focuses on how to make content discoverable through organic search. The best eCommerce content hires often combine both, which is why Content & SEO Manager is an increasingly common role title.
Yes. We recruit content strategists and copywriters for agencies producing eCommerce content for clients, as well as brand-side roles. Agency content roles require the ability to adapt voice and strategy across multiple client categories and brands.
Our content strategist candidates have experience with Semrush, Ahrefs, Clearscope, Surfer SEO, Contentful, Sanity, Shopify's content tools, Google Search Console, Google Analytics 4, and AI writing assistants. We align tool requirements with your existing content stack.
Tell us about the role and we will be in touch within one business day.