eCommerce Placement specializes in placing eCommerce talent at CPG brands across the US, Canada, and UK. Contingency-based. No placement, no fee.
The Role
eCommerce in CPG is distinct from DTC. It spans Amazon 1P and 3P, retailer.com, digital shelf, omnichannel trade, and increasingly owned DTC channels. Placing the right CPG eCommerce talent requires a recruiter who understands both the channel complexity and the organizational dynamics of large consumer goods businesses.
Our Approach
We work on contingency, meaning you pay our fee only when we successfully place a candidate. No retainer. No upfront cost. Our fee is 20% of the placed candidate's first-year base salary, invoiced on their start date.
Every placement includes a replacement guarantee. If a hire does not work out within the guarantee period, we conduct a new search at no additional cost.
Start a Search →Why Specialize
CPG eCommerce sits at the intersection of traditional trade marketing and digital commerce. Here is what makes these searches uniquely complex.
CPG eCommerce leaders manage Amazon, Walmart.com, Target.com, Instacart, and other retailer pure play channels simultaneously, often with different commercial structures and content requirements for each. This requires both digital marketing depth and retail trade experience.
Content syndication, digital shelf analytics, retailer media, and PDP optimization are core competencies in CPG eCommerce that generalist recruiters rarely screen for. We understand this landscape deeply.
CPG eCommerce talent often needs to navigate complex matrix organizations, work across brand and shopper marketing teams, and influence without direct authority. We screen for cross-functional leadership skills alongside digital expertise.
What We Fill
Senior CPG eCommerce leadership owning omnichannel digital strategy across Amazon, retailer.com, and DTC.
Digital commerce leader with omnichannel scope across CPG brand portfolio.
Content, SEO, and syndication across Amazon, retailer.com, and digital shelf platforms.
Channel-specific ownership across Amazon, Walmart.com, Target.com, and other retailer pure play accounts.
Retail media strategy and execution across Amazon Ads, Walmart Connect, and other CPG-relevant RMN platforms.
Senior manager with cross-channel digital commerce ownership at mid-to-large CPG companies.
Our Process
Most CPG eCommerce searches deliver an initial shortlist in 2 to 3 weeks and a placed candidate in 4 to 8 weeks.
FAQ
CPG eCommerce talent needs to understand both digital marketing and retail trade dynamics, managing Amazon as a retail partner, navigating retailer co-op structures, and working within larger, more complex organizations. DTC eCommerce talent typically has a narrower, owned-channel focus. The two backgrounds are related but distinct, and we screen accordingly.
Our most common CPG eCommerce placements are in food and beverage, health and wellness, supplements, pet food, home and personal care, and beauty. We have deep networks across all major CPG verticals and understand the nuances of each category's digital commerce landscape.
Director of eCommerce compensation at CPG companies typically ranges from $130,000 to $180,000 in base salary, with variation based on company size and scope. VP-level roles at large CPG companies typically run $170,000 to $250,000+. Our 2026 eCommerce Salary Guide includes detailed benchmarks.
Yes. We recruit for large CPG enterprises with complex eCommerce organizations, as well as emerging and mid-market CPG brands building their first digital team. The profiles and search dynamics differ significantly at each scale, and we tailor our approach accordingly.
CPG eCommerce candidates often have experience with digital shelf and content syndication platforms including Salsify, Akeneo, Syndigo, Profitero, Stackline, and 1WorldSync, as well as retailer-specific portals. We screen for tool fluency relevant to your specific digital shelf and content management needs.
Tell us about the role and we will be in touch within one business day.