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Industry Specialization

Your Toys & Games eCommerce Recruiter.

eCommerce Placement places eCommerce talent at toy brands, games companies, hobby and collectibles businesses, and children's product companies. The toys and games category is highly seasonal, Amazon-dominant, and increasingly DTC-oriented. We recruit candidates who understand the full complexity of this category. Contingency-based. No placement, no fee.

15+
Years placing eCommerce talent
3–8
Weeks avg. to fill most roles
20%
Contingency fee. No upfront cost.

The Role

What We Mean by Toys & Games eCommerce

Toys and games eCommerce is one of the most seasonally concentrated categories in retail. A significant portion of annual revenue is earned in the weeks surrounding major holidays, which creates intense pressure on eCommerce teams to execute launches, manage inventory, and optimize paid spend during narrow windows. Amazon is the dominant online channel for most toy and game brands, with DTC and retailer.com playing important but secondary roles. The category is also increasingly shaped by licensing and IP: successful toy brands often manage complex licensing relationships alongside their own brand. And the digital collectibles and gaming verticals have created entirely new eCommerce models that require distinct hiring profiles. Recruiting well in this category means understanding all of these dynamics.

Our approach. We work on contingency, meaning you pay our fee only when we successfully place a candidate. No retainer. No upfront cost. Our fee is 20% of the placed candidate's first-year base salary, invoiced on their start date. Every placement includes a replacement guarantee.

Why Specialize

Why Toys & Games eCommerce Hiring Requires a Specialist

🎄

Seasonal Execution Separates Great Hires from Average Ones

For most toy brands, Q4 is everything. Candidates who have managed eCommerce through peak season at a toy or games company understand inventory planning, promotional execution, paid media scaling, and operational readiness in ways that candidates from other categories simply do not. We screen for seasonal execution experience as a primary criterion.

📦

Amazon Is the Primary Channel for Most Toy Brands

Amazon accounts for a dominant share of online toy sales, and the platform has specific requirements for the toy category including safety compliance content, age labeling, and CPSC compliance documentation. Candidates who understand Amazon toys specifically, including the compliance requirements and the advertising dynamics of the category, are disproportionately valuable.

🎮

Gaming, Collectibles, and Licensed IP Require Distinct Skills

The toys and games category now includes digital gaming accessories, trading card games, collectibles, and heavily licensed IP products, each with distinct eCommerce models, audiences, and marketing approaches. We recruit candidates who understand the specific sub-category they are being hired into, not just toy eCommerce in the abstract.

What We Fill

Toys & Games eCommerce Roles We Recruit For

VP of eCommerce

Senior digital commerce leadership for toy and games brands managing Amazon, DTC, and seasonal commerce at scale.

Amazon Channel Manager

Amazon operations, advertising, and digital shelf management for toy and games brands with seasonal execution expertise.

eCommerce Marketing Manager

Full digital marketing ownership for toy and games brands with seasonal campaign and promotional planning depth.

Performance Marketing Manager

Paid acquisition for toy and games brands with expertise in Q4 scaling, seasonal bid management, and toy category creative.

Site Merchandising Manager

Product presentation, gift guide curation, and seasonal on-site experience for toy and games DTC brands.

eCommerce Operations Manager

Inventory planning, fulfillment coordination, and operational readiness for seasonal toy eCommerce.

eCommerce Analytics Manager

Seasonal forecasting, attribution, and performance measurement for toy and games eCommerce teams.

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Our Process

From Kickoff to Accepted Offer

01

Intake Call

We get into the details: the business problem the hire solves, scope and seniority, comp range, interview process, and what success looks like at 6 and 12 months.

02

Targeted Sourcing

We source against our network of 100,000+ eCommerce professionals, prioritizing passive candidates who match your profile. The best candidates are not on job boards.

03

Curated Shortlist

You receive a shortlist of pre-screened candidates with a write-up on each. We brief every candidate on your company and role before you speak with them.

04

Offer and Close

We stay active through offer, negotiation, and start date. Every placement includes a replacement guarantee at no additional cost if the hire does not work out.

FAQ

Common Questions About Toys & Games eCommerce Recruiting

We recruit for traditional toy brands, board game and tabletop game companies, digital gaming accessories brands, collectibles and trading card game companies, hobby brands, and children's product companies with significant eCommerce operations. We also recruit for toy and game licensing businesses managing eCommerce for IP-driven product lines.
Yes. Amazon is the dominant online channel for most toy brands and we recruit Amazon channel managers and specialists with specific toy category experience, including familiarity with CPSC compliance content requirements, age labeling, and the seasonal advertising dynamics of the toy category on Amazon.
Yes. Q4 execution is one of the most important capabilities in toys and games eCommerce and one we screen for explicitly. We look for candidates who have managed eCommerce through peak season at toy or games companies, including inventory planning, promotional calendar management, paid media scaling, and operational readiness for the holiday window.
VP of eCommerce compensation at toy and games brands typically ranges from $130,000 to $185,000 in base salary depending on brand scale and scope. Director-level roles run $100,000 to $150,000. Manager-level roles typically earn $70,000 to $105,000. Our 2026 eCommerce Salary Guide has detailed benchmarks.
Manager-level toys and games eCommerce searches typically close in 3 to 5 weeks. Director-level roles average 4 to 8 weeks. VP searches typically run 5 to 9 weeks. We recommend starting searches at least 3 to 4 months before your desired start date if you need the hire in place before peak season.
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