Writing a strong eCommerce job description is harder than it looks. Get the scope wrong and you attract the wrong candidates. Leave out the right signals and your best candidates disengage before they apply. These templates are drawn from hundreds of searches we have run across DTC, Amazon, marketplace, and omnichannel brands. Use them as a starting point and customize to fit your team, reporting structure, and technology stack.
How to Use These Templates
Each template below reflects the responsibilities and qualifications we see most consistently in successful hires for that role. A few things to keep in mind when adapting them:
- Lead with your company story. Candidates read the "About Us" section before anything else. Make it specific, not generic.
- Trim the qualifications list. Fewer, more specific requirements outperform long wish lists. Prioritize the two or three things that are truly non-negotiable.
- Be explicit about channel scope. "eCommerce" means different things at different companies. State clearly whether the role covers DTC, Amazon, wholesale, or all three.
- Include the tech stack. Candidates want to know if they will be working in Shopify, Salesforce Commerce Cloud, NetSuite, or something custom. Name it.
- Add compensation range. Roles that include salary ranges consistently outperform those that do not, in both application volume and candidate quality.
VP of eCommerce
Vice President of eCommerce
Typical Reports To: CEO, COO, or Chief Commercial Officer
The VP of eCommerce owns the full digital commerce P&L and leads the organization's eCommerce strategy across all channels. This is a senior leadership role responsible for building and scaling a high-performing team, setting the technology and platform roadmap, and driving profitable growth across DTC, marketplace, and/or omnichannel properties. Best suited for a candidate who has previously owned eCommerce revenue at a comparable or larger brand and brings both strategic vision and operational depth.
Key Responsibilities
- Own eCommerce P&L including revenue, margin, and customer acquisition targets
- Develop and execute multi-channel digital commerce strategy across DTC, marketplace, and/or wholesale
- Lead and develop a cross-functional team spanning site, marketing, analytics, and operations
- Oversee eCommerce technology stack, platform roadmap, and vendor relationships
- Drive CRO, UX, and site performance improvement across digital properties
- Build reporting infrastructure and present performance to executive leadership and board
- Partner with product, creative, supply chain, and finance teams
- Identify and evaluate new channel and market expansion opportunities
Qualifications
- 10+ years of eCommerce experience with 3+ years in a VP or senior director role
- Demonstrated P&L ownership at a DTC, CPG, or multi-channel retailer
- Deep expertise in at least one major platform (Shopify Plus, Salesforce Commerce Cloud, Magento, BigCommerce)
- Experience scaling teams and building organizational capability
- Strong analytical skills with comfort in data warehouses and BI tools
- Track record of driving significant revenue growth and margin improvement
- Experience with performance marketing, paid media, and customer retention programs
Compensation range: $180,000 to $280,000 base, plus bonus and equity depending on company stage and scope. Add your specific range here.
Director of eCommerce
Director of eCommerce
Typical Reports To: VP of eCommerce, CMO, or COO
The Director of eCommerce owns digital channel performance and leads day-to-day site operations, merchandising strategy, and conversion optimization. This role is often the most senior dedicated eCommerce leader at mid-size brands. Strong candidates combine hands-on platform expertise with the ability to manage agencies, lead a small team, and operate cross-functionally with marketing, product, and operations. They are data-driven, know how to move fast in a Shopify environment, and bring a clear point of view on what drives conversion.
Key Responsibilities
- Own eCommerce channel revenue, conversion rate, AOV, and retention metrics
- Manage site operations including catalog, promotions, content, and UX
- Lead CRO strategy including A/B testing, landing page optimization, and checkout improvements
- Oversee paid media and email/SMS programs in collaboration with marketing
- Manage agency and developer relationships and hold them accountable to KPIs
- Build and own the promotional and merchandising calendar
- Analyze performance data and translate findings into actionable roadmap priorities
- Hire, manage, and develop eCommerce team members
Qualifications
- 7+ years of eCommerce experience with 2+ years managing a team
- Expert-level proficiency in Shopify or Shopify Plus (or equivalent platform)
- Strong background in site analytics (GA4, Looker, or similar)
- Experience managing paid media channels or overseeing paid media agencies
- Hands-on experience with A/B testing and CRO methodologies
- Solid understanding of SEO, site speed, and technical eCommerce fundamentals
- Experience with email and SMS platforms (Klaviyo, Attentive, or similar)
Compensation range: $130,000 to $185,000 base, plus bonus. Add your specific range here.
eCommerce Manager
eCommerce Manager
Typical Reports To: Director of eCommerce or VP of eCommerce
The eCommerce Manager handles the operational execution of the digital channel, keeping the site running smoothly while supporting conversion and merchandising goals. This role is well suited for a candidate with 4 to 6 years of hands-on eCommerce experience who is ready to own execution independently. Strong candidates are detail-oriented, comfortable in Shopify or similar platforms, and capable of pulling and interpreting their own performance data without waiting on an analyst.
Key Responsibilities
- Day-to-day site management including product uploads, content updates, and promotional execution
- Coordinate with creative, copy, and brand teams to maintain site content calendar
- Manage on-site search, navigation, and collection structure
- Support CRO testing and execute approved site changes
- Monitor and report on weekly/monthly KPIs including traffic, conversion, AOV, and revenue
- QA all site updates and new feature launches
- Assist with email/SMS campaign setup and execution in Klaviyo or similar
- Support SEO initiatives including metadata, URL structure, and content optimization
Qualifications
- 4+ years of eCommerce experience in a hands-on site management role
- Proficiency in Shopify (or comparable platform); comfort with basic HTML/CSS a plus
- Working knowledge of Google Analytics 4 or similar analytics tools
- Strong project management and cross-functional communication skills
- Organized, detail-oriented, and comfortable managing multiple priorities
- Experience with Klaviyo, Gorgias, or similar eCommerce tools preferred
Compensation range: $75,000 to $110,000 base. Add your specific range here.
Amazon / Marketplace Manager
Amazon & Marketplace Manager
Typical Reports To: VP of eCommerce, Director of eCommerce, or VP of Sales
The Amazon and Marketplace Manager owns brand performance across Amazon and secondary marketplace platforms such as Walmart.com, Target Plus, Chewy, and others relevant to your category. This is a highly specialized role requiring deep fluency in Seller Central or Vendor Central, Amazon Ads, and the operational mechanics that drive profitability on platform. Strong candidates bring a mix of content, advertising, and supply chain knowledge specific to the Amazon ecosystem.
Key Responsibilities
- Manage Amazon Seller Central or Vendor Central accounts day-to-day
- Optimize product listings including titles, bullets, A+ content, and images
- Manage and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
- Monitor Buy Box health, suppressed listings, and compliance issues
- Coordinate with logistics and operations on FBA/FBM fulfillment and inventory levels
- Manage additional marketplace channels (Walmart, Target, Chewy, etc.) as applicable
- Track profitability by ASIN including ad spend, fees, returns, and chargebacks
- Identify new product listing, bundling, and advertising opportunities
Qualifications
- 4+ years of dedicated Amazon marketplace management experience
- Deep proficiency in Seller Central and/or Vendor Central
- Hands-on Amazon Advertising experience with demonstrated ROAS improvement
- Familiarity with tools such as Helium 10, Jungle Scout, DataDive, or similar
- Understanding of Amazon's A9 algorithm, ranking factors, and content standards
- Experience with FBA operations, inventory planning, and reimbursement processes
- Strong Excel or Google Sheets skills for profitability analysis
Compensation range: $80,000 to $120,000 base. Add your specific range here.
Director of DTC / Growth
Director of DTC & Growth
Typical Reports To: VP of eCommerce, CMO, or CEO
The Director of DTC and Growth leads acquisition, retention, and lifetime value strategy for the direct-to-consumer channel. This role sits at the intersection of paid media, lifecycle marketing, and site experience and requires a leader who can connect these functions into a coherent growth strategy. Strong candidates have owned DTC revenue targets previously, understand both acquisition economics and retention modeling, and have managed or closely overseen paid media and email/SMS programs at a comparable brand.
Key Responsibilities
- Own DTC channel revenue, CAC, LTV, and retention rate targets
- Lead customer acquisition strategy across paid social, search, affiliate, and emerging channels
- Oversee email and SMS lifecycle programs to drive repeat purchase and reduce churn
- Develop and manage subscription and loyalty programs where applicable
- Collaborate with creative team on acquisition and retention-focused content
- Build attribution and measurement infrastructure for full-funnel visibility
- Identify and test new growth levers including influencer, partnerships, and referral
- Manage budget allocation across acquisition and retention channels
Qualifications
- 7+ years of DTC growth or eCommerce marketing experience
- Proven track record owning DTC revenue and CAC/LTV targets
- Deep experience in paid social (Meta) and paid search (Google), either in-house or in close oversight of agencies
- Hands-on experience with email and SMS platforms (Klaviyo preferred)
- Strong analytical foundation with comfort in attribution tools (Triple Whale, Northbeam, etc.)
- Experience managing teams and agency partners
- Subscription or DTC brand background strongly preferred
Compensation range: $130,000 to $175,000 base, plus bonus. Add your specific range here.
Performance Marketing Manager
Performance Marketing Manager
Typical Reports To: Director of Growth, VP of Marketing, or VP of eCommerce
The Performance Marketing Manager executes paid media strategy across digital acquisition channels with a sharp focus on efficiency and scale. This role requires a hands-on practitioner: someone who builds campaigns themselves, knows how to read attribution data critically, and iterates creative and targeting strategies based on results. Strong candidates have managed meaningful paid media budgets independently and can show specific examples of improving ROAS or reducing CAC over time.
Key Responsibilities
- Plan, build, and optimize paid campaigns across Meta, Google, TikTok, and Pinterest
- Manage paid media budget with weekly and monthly pacing and performance tracking
- Lead creative testing strategy: brief assets, analyze results, and iterate
- Maintain and improve ROAS, CAC, and new customer acquisition targets
- Oversee and optimize retargeting and prospecting audiences
- Build attribution frameworks using tools such as Triple Whale, Northbeam, or Rockerbox
- Report weekly on paid media performance with clear recommendations
- Manage relationships with media agencies or freelancers where applicable
Qualifications
- 4+ years of hands-on paid media management experience in an eCommerce or DTC environment
- Expert proficiency in Meta Ads Manager and Google Ads
- Experience with TikTok Ads, Pinterest Ads, or YouTube Ads a plus
- Solid understanding of attribution modeling and its limitations
- Experience with creative testing methodologies and interpreting performance data
- Comfortable managing $500K+ annual paid media budgets
- Strong analytical skills; experience with Looker, Tableau, or similar BI tools preferred
Compensation range: $80,000 to $120,000 base. Add your specific range here.
Head of Retail Media
Head of Retail Media
Typical Reports To: VP of eCommerce, VP of Sales, or Chief Customer Officer
The Head of Retail Media leads the company's investment strategy and execution across retail media networks at Amazon, Walmart, Kroger, Instacart, and other relevant platforms. This is a cross-functional role requiring fluency in both advertising mechanics and broader digital shelf strategy, and the ability to connect retail media investment to in-store and online sales outcomes. Strong candidates come from CPG or consumer brand backgrounds and have direct experience managing significant retail media budgets with trackable ROI.
Key Responsibilities
- Develop and execute annual retail media investment strategy across all key retail platforms
- Manage Sponsored Ads programs at Amazon, Walmart Connect, Kroger, Instacart, and others
- Lead digital shelf optimization including search rank, content quality, and in-stock metrics
- Oversee agency partners or in-house retail media team performance
- Build and maintain retail media reporting including ROAS, NTB rate, and share of voice
- Collaborate with trade marketing and shopper marketing on integrated retail investment plans
- Evaluate emerging retail media platforms and make investment recommendations
- Partner with sales team to align retail media with account-level growth goals
Qualifications
- 6+ years of retail media, Amazon advertising, or digital shelf experience
- Strong CPG or consumer brand background preferred
- Hands-on experience with Amazon Advertising console and Amazon Marketing Cloud (AMC)
- Familiarity with Walmart Connect, Kroger Precision Marketing, or Instacart Ads
- Track record managing $1M+ annual retail media budgets
- Data-driven approach with strong comfort in reporting and attribution
- Experience leading or managing a team or agency partners
Compensation range: $120,000 to $165,000 base, plus bonus. Add your specific range here.
Site Merchandising Manager
Site Merchandising Manager
Typical Reports To: Director of eCommerce or VP of eCommerce
The Site Merchandising Manager is responsible for the online shopping experience through strategic product placement, collection curation, and seasonal campaign execution. This role requires both a commercial mindset and a strong sense of how customers navigate and browse. Strong candidates understand the relationship between product hierarchy, on-site search performance, and conversion, and can balance creative intuition with data-driven decisions about what gets promoted and where.
Key Responsibilities
- Own site taxonomy, navigation architecture, and collection structure
- Curate and manage seasonal landing pages, campaign collections, and homepage merchandising
- Manage product sort order, pinning, and boosting logic across categories
- Maintain and optimize on-site search results and no-results pages
- Build and execute seasonal and promotional merchandising calendar
- Analyze product performance by category and take action on underperforming placements
- Partner with buyers and planning teams to align site presence with inventory and margin priorities
- Support A/B tests on collections, filters, and page layout
Qualifications
- 3+ years of site merchandising or eCommerce merchandising experience
- Proficiency in Shopify or comparable CMS platform
- Familiarity with site search tools (Searchanise, Boost Commerce, Constructor, etc.) a plus
- Strong analytical skills with comfort in GA4 or similar analytics platforms
- Keen visual sense combined with a data-driven approach to decision-making
- Experience collaborating with creative, marketing, and buying teams
- Strong Excel or Google Sheets skills for inventory and performance analysis
Compensation range: $70,000 to $100,000 base. Add your specific range here.
eCommerce Analyst
eCommerce Analyst
Typical Reports To: Director of eCommerce or eCommerce Manager
The eCommerce Analyst is responsible for turning site and channel data into clear, actionable insights that guide optimization decisions. This is an ideal role for a candidate with 2 to 4 years of digital analytics experience who wants to specialize in eCommerce and grow into a management or strategy role over time. Strong candidates are self-directed with data, comfortable building their own dashboards and reports, and able to translate numbers into recommendations that non-technical stakeholders can act on.
Key Responsibilities
- Build and maintain eCommerce KPI dashboards covering traffic, conversion, AOV, and revenue
- Conduct regular analysis of site performance and surface actionable optimization opportunities
- Support A/B testing program by building test plans, tracking results, and summarizing learnings
- Analyze customer segments, cohorts, and purchase behavior to inform retention strategy
- Deliver weekly and monthly performance reports for eCommerce leadership
- Monitor funnel performance and flag anomalies or drops that require investigation
- Partner with marketing team on paid media attribution and channel performance analysis
Qualifications
- 2+ years of digital analytics or eCommerce analytics experience
- Proficiency in Google Analytics 4; experience with Looker, Tableau, or similar BI tools a plus
- Strong Excel and/or Google Sheets skills (pivot tables, VLOOKUP, data modeling)
- SQL experience strongly preferred
- Ability to translate data findings into clear written summaries and visual reports
- Organized, proactive, and comfortable working in a fast-paced environment
- Prior experience in an eCommerce or DTC brand environment preferred
Compensation range: $60,000 to $85,000 base. Add your specific range here.
VP, AI & Agentic Commerce
Vice President, AI & Agentic Commerce
Typical Reports To: CEO, Chief Digital Officer, or VP of eCommerce
The VP of AI and Agentic Commerce is an emerging executive role responsible for defining and operationalizing how the company uses artificial intelligence and autonomous agents across the commerce experience. This includes AI-powered personalization, agentic shopping flows, predictive merchandising, conversational commerce, and the integration of AI tools into the broader eCommerce technology stack. Strong candidates combine a deep understanding of modern AI capabilities with commercial eCommerce experience and a track record of translating experimental technology into measurable business outcomes. This role does not require engineering depth, but it requires enough technical fluency to credibly partner with engineering, data science, and product teams.
Key Responsibilities
- Define the company's AI and agentic commerce strategy across acquisition, site experience, and retention
- Identify and prioritize AI use cases: personalization, dynamic pricing, agentic checkout, product discovery, and more
- Lead evaluation and selection of AI vendor partnerships and platform integrations
- Build internal AI literacy across eCommerce, marketing, and operations teams
- Oversee agentic commerce pilots including AI shopping assistants and autonomous recommendation engines
- Partner with data science and engineering to build, test, and scale AI-driven features
- Establish measurement frameworks for AI-driven initiatives and report impact to executive team
- Monitor the AI commerce landscape and maintain a forward-looking capability roadmap
Qualifications
- 10+ years of eCommerce, digital product, or growth experience with increasing seniority
- Demonstrated experience deploying AI or ML-driven features in a commerce or marketing context
- Familiarity with LLM-based tools, agentic frameworks, and AI commerce vendors (Constructor, Bloomreach, Nosto, etc.)
- Ability to translate complex AI concepts into business cases and executive presentations
- Experience working cross-functionally with engineering, data science, and product teams
- Strong commercial instincts: can evaluate AI initiatives through a revenue and margin lens
- Comfort operating in fast-moving, ambiguous environments where the landscape shifts quickly
Compensation range: $200,000 to $300,000 base, plus bonus and equity. Add your specific range here.
SEO / GEO / AEO Manager
SEO, GEO & AEO Manager
Typical Reports To: Director of eCommerce, VP of Marketing, or Director of Growth
The SEO, GEO, and AEO Manager owns organic search visibility across traditional search engines, AI-generated answer surfaces, and emerging generative engine platforms. As search increasingly distributes across Google AI Overviews, ChatGPT, Perplexity, and other answer engines, this role requires someone who understands both the technical foundations of classical SEO and the newer content and entity-based strategies that drive visibility in generative and AI-powered results. This is one of the fastest-evolving roles in eCommerce marketing, and strong candidates are comfortable operating at the frontier of a discipline that is changing quarter to quarter.
Key Responsibilities
- Own organic search strategy across Google, Bing, and AI-powered search surfaces
- Develop and execute GEO (Generative Engine Optimization) strategy to improve brand presence in AI-generated answers
- Build AEO (Answer Engine Optimization) programs targeting featured snippets, knowledge panels, and AI Overviews
- Lead technical SEO including site architecture, Core Web Vitals, schema markup, and crawl health
- Manage content SEO strategy: keyword research, content briefs, and on-page optimization
- Track and report on organic traffic, ranking trends, and AI search visibility metrics
- Partner with content and creative teams to produce AI-citation-worthy, authoritative content
- Monitor algorithm updates and generative AI platform changes and adjust strategy accordingly
Qualifications
- 4+ years of SEO experience in an eCommerce or content-driven environment
- Demonstrated working knowledge of GEO and AEO strategies and their measurement
- Proficiency in SEO tools: Ahrefs, Semrush, Screaming Frog, Google Search Console
- Strong understanding of technical SEO: schema, structured data, Core Web Vitals, crawl optimization
- Familiarity with how LLM-based search tools (ChatGPT, Perplexity, Gemini) surface and cite content
- Content strategy experience: ability to brief, edit, and optimize long-form and product content
- Analytical mindset with comfort in GA4, Looker Studio, or similar reporting platforms
Compensation range: $85,000 to $125,000 base. Add your specific range here.
Lifecycle Marketing Manager
Lifecycle Marketing Manager (Email & SMS)
Typical Reports To: Director of Growth, Director of DTC, or VP of Marketing
The Lifecycle Marketing Manager owns the email and SMS programs that drive repeat purchase, retention, and long-term customer value. This role is responsible for both the strategic architecture of lifecycle flows and the day-to-day execution of campaigns. Strong candidates are highly proficient in Klaviyo or a comparable platform, have a sharp sense of copy and segmentation strategy, and bring a consistent track record of improving repeat purchase rate and subscriber revenue per recipient over time.
Key Responsibilities
- Own email and SMS channel performance including open rate, click rate, conversion, and revenue per recipient
- Build and optimize core lifecycle flows: welcome series, abandonment, post-purchase, win-back, and VIP
- Manage campaign calendar and coordinate with creative team on asset production
- Develop and maintain segmentation strategy to personalize messaging by customer behavior and purchase history
- Conduct A/B tests on subject lines, send times, content structure, and CTAs
- Manage list health including deliverability, suppression logic, and compliance with CAN-SPAM and TCPA
- Report weekly on channel KPIs and provide optimization recommendations
Qualifications
- 3+ years of email and/or SMS marketing experience in a DTC or eCommerce environment
- Expert-level proficiency in Klaviyo (or comparable platform such as Attentive, Postscript, or Braze)
- Strong copywriting ability or close experience working with copywriters
- Deep understanding of list segmentation, deliverability best practices, and A/B testing methodology
- Experience building and optimizing automated lifecycle flows from scratch
- Working knowledge of CAN-SPAM, TCPA, and GDPR compliance requirements
- Analytical skills with comfort pulling and interpreting performance data independently
Compensation range: $75,000 to $110,000 base. Add your specific range here.
Conversion Rate Optimization (CRO) Manager
Conversion Rate Optimization Manager
Typical Reports To: Director of eCommerce or VP of eCommerce
The CRO Manager owns the experimentation program that systematically improves conversion across the site experience. This is a role for someone who is equal parts analytical and creative: someone who can identify friction in the customer journey through data, hypothesize solutions grounded in UX principles, and manage the full lifecycle of an A/B test from brief through results analysis. Strong candidates bring a structured approach to testing, a healthy skepticism of underpowered experiments, and the ability to communicate findings clearly to non-technical stakeholders.
Key Responsibilities
- Own the CRO testing roadmap and maintain a prioritized pipeline of experiments
- Conduct conversion audits across key pages: PDP, PLP, cart, checkout, and homepage
- Build and execute A/B and multivariate tests using testing platforms such as VWO, Optimizely, or Convert
- Analyze test results with statistical rigor and document learnings in a structured format
- Partner with UX, design, and development teams to implement winning variants
- Use heatmaps, session recordings, and user research (Hotjar, FullStory, etc.) to identify friction points
- Maintain a CRO knowledge base and share learnings across the eCommerce team
- Report on experiment velocity, win rate, and cumulative revenue impact
Qualifications
- 4+ years of CRO or eCommerce optimization experience
- Proficiency in A/B testing platforms (VWO, Optimizely, Convert, or similar)
- Strong understanding of statistical significance, sample sizing, and experiment design
- Experience with session recording and heatmap tools (Hotjar, FullStory, Microsoft Clarity)
- Solid understanding of eCommerce UX best practices across PDP, cart, and checkout
- Ability to brief designers and developers on test requirements clearly
- Experience in Shopify or comparable eCommerce platform preferred
Compensation range: $85,000 to $120,000 base. Add your specific range here.
Director of Customer Experience
Director of Customer Experience
Typical Reports To: VP of eCommerce, CMO, or COO
The Director of Customer Experience owns the post-purchase journey and ensures the end-to-end experience from order confirmation through delivery, returns, and repeat purchase meets brand standards and drives loyalty. This role typically oversees the customer service function but extends beyond support operations to include CX strategy, NPS measurement, voice-of-customer programs, and the integration of customer feedback into site and product improvements. Strong candidates bring a mix of operational discipline and customer empathy, and can demonstrate how they have used CX as a lever for retention and LTV improvement.
Key Responsibilities
- Own the end-to-end customer journey from purchase confirmation through repeat purchase
- Lead and develop the customer service team across email, chat, and phone channels
- Define and track CX KPIs: CSAT, NPS, first response time, resolution rate, and repeat contact rate
- Build and maintain voice-of-customer programs to surface recurring friction points
- Partner with eCommerce and operations teams to resolve upstream issues driving inbound contacts
- Manage returns and exchange policy and optimize for customer satisfaction and margin
- Evaluate and implement CX technology including helpdesk platforms and AI-powered support tools
- Build proactive customer communication programs for shipping, delays, and product launches
Qualifications
- 7+ years of customer experience or customer service leadership in a DTC or eCommerce environment
- Track record of improving CSAT, NPS, or retention metrics at a comparable brand
- Experience with helpdesk platforms: Gorgias, Zendesk, or Kustomer
- Ability to translate CX data into cross-functional recommendations
- Experience managing teams of 5 or more, including remote or outsourced support staff
- Familiarity with 3PL operations and how fulfillment decisions affect customer experience
- Strong written communication skills and comfort in high-visibility, customer-facing situations
Compensation range: $110,000 to $155,000 base, plus bonus. Add your specific range here.
Director of Omnichannel Commerce
Director of Omnichannel Commerce
Typical Reports To: VP of eCommerce, Chief Commercial Officer, or SVP of Sales
The Director of Omnichannel Commerce leads the integration of digital and physical commerce channels to create a unified, consistent customer experience across DTC, wholesale, retail, and marketplace. This is a strategic role requiring someone who understands how channel economics interact, how inventory and data flow between systems, and how to align cross-functional teams around a unified commerce strategy. Strong candidates have operated in brands with both brick-and-mortar and digital presence and can show how they have driven incremental sales and reduced channel conflict through omnichannel execution.
Key Responsibilities
- Develop and execute a unified commerce strategy spanning DTC, wholesale, retail, and marketplace channels
- Align pricing, promotions, and inventory strategy across all channels to minimize conflict and maximize growth
- Lead BOPIS, ship-from-store, and endless aisle initiatives where applicable
- Partner with IT and operations to ensure data consistency across OMS, ERP, and eCommerce platforms
- Define cross-channel attribution and reporting frameworks for leadership visibility
- Collaborate with retail sales and DTC teams on consistent brand execution
- Evaluate and implement unified commerce technology including OMS, PIM, and MACH architecture components
- Identify and close gaps in the customer journey where channel transitions create friction
Qualifications
- 8+ years of eCommerce or digital commerce experience including omnichannel or retail integration
- Deep understanding of OMS, ERP, and eCommerce platform integrations
- Experience managing channel conflict and building cross-channel pricing or promotional frameworks
- Strong cross-functional leadership skills spanning technology, marketing, and operations
- Familiarity with MACH architecture, headless commerce, or composable commerce concepts preferred
- Proven ability to drive alignment across teams with competing channel priorities
- Experience in a brand with significant retail distribution and growing DTC operations preferred
Compensation range: $130,000 to $175,000 base, plus bonus. Add your specific range here.
Digital Shelf Manager
Digital Shelf Manager
Typical Reports To: VP of eCommerce, Director of eCommerce, or Head of Retail Media
The Digital Shelf Manager owns the accuracy, completeness, and performance of the brand's product content presence across all retailer and marketplace platforms. In CPG and consumer brand environments, this role is critical: it ensures that the right content, images, and attributes are in place at Walmart, Target, Kroger, Amazon, and regional grocery platforms at all times. Strong candidates combine a detail-oriented operational approach with analytical capability and an understanding of how content quality directly affects search rank, conversion, and retail media effectiveness.
Key Responsibilities
- Own product content across all retailer and marketplace platforms: titles, bullets, descriptions, images, and A+ or enhanced content
- Monitor and maintain content compliance and content scores using tools such as Salsify, Syndigo, or 1WorldSync
- Audit digital shelf health weekly and resolve suppressed listings, rejected content, and attribute errors
- Partner with retail media team to ensure content is optimized ahead of advertising investment
- Manage digital shelf reporting including content score, in-stock rate, and search visibility by retailer
- Coordinate with brand and creative teams to produce retailer-specific content assets
- Lead new item setup and product launch content across all platforms
- Track competitor digital shelf performance and identify gaps and opportunities
Qualifications
- 3+ years of digital shelf, eContent, or product information management experience
- Proficiency in at least one syndication or PXM platform: Salsify, Syndigo, Akeneo, or 1WorldSync
- Experience managing content across multiple retailer portals (Walmart Supplier Center, Target POL, Kroger, Amazon Vendor Central)
- Strong attention to detail and comfort managing high-volume content workflows
- Understanding of how content quality affects search rank and retail media performance
- Familiarity with GDSN standards and retailer-specific content requirements preferred
- CPG or consumer brand background preferred
Compensation range: $70,000 to $100,000 base. Add your specific range here.
Head of Subscriptions & Loyalty
Head of Subscriptions & Loyalty
Typical Reports To: VP of eCommerce, Director of DTC, or CMO
The Head of Subscriptions and Loyalty builds and optimizes the programs that turn one-time buyers into recurring, high-LTV customers. This role owns subscription product strategy and retention, loyalty program design and execution, and the data and technology stack that powers both. Strong candidates have previously owned a subscription or loyalty program at a DTC brand, understand the economics of subscriber retention deeply, and can balance member experience with the financial realities of a subscription P&L.
Key Responsibilities
- Own subscriber retention metrics: active subscriber count, churn rate, pause rate, and LTV
- Design and optimize subscription product offerings including pricing tiers, cadences, and benefits
- Build and manage proactive churn reduction programs including win-back, skip, and pause flows
- Lead loyalty program strategy: earn and redeem structure, tiers, exclusive benefits, and member communications
- Manage subscription and loyalty platform relationships (Recharge, Stay AI, Yotpo, Loyalty Lion, etc.)
- Partner with lifecycle marketing on subscriber and member email and SMS strategy
- Analyze subscriber cohort data to identify at-risk segments and inform program improvements
- Develop reporting frameworks for subscription and loyalty program health
Qualifications
- 5+ years of subscription, loyalty, or retention marketing experience in a DTC brand
- Hands-on experience with subscription platforms (Recharge, Stay AI, Bold Subscriptions, or similar)
- Deep understanding of subscriber churn mechanics and proven strategies to reduce voluntary and involuntary churn
- Experience designing or managing a loyalty or rewards program
- Strong analytical skills with comfort in cohort analysis and LTV modeling
- Experience with Klaviyo or comparable lifecycle platform for subscriber communications
- Track record of improving subscriber retention rate or loyalty program participation
Compensation range: $95,000 to $140,000 base, plus bonus. Add your specific range here.
eCommerce Content Manager
eCommerce Content Manager
Typical Reports To: Director of eCommerce, Director of Marketing, or VP of Growth
The eCommerce Content Manager is responsible for all written and visual content that supports the online shopping experience and drives organic discoverability. This includes product copy, collection page content, blog and editorial content, SEO-optimized landing pages, and content that supports generative search visibility. This role sits at the intersection of brand, eCommerce, and search strategy. Strong candidates are excellent writers who also understand SEO and GEO fundamentals and can produce content that serves both the customer and the algorithm.
Key Responsibilities
- Write and optimize product descriptions, collection pages, and landing page copy for conversion and SEO
- Develop and manage the editorial content calendar for blog and content marketing
- Produce long-form SEO and GEO-targeted content designed to earn organic search and AI-answer visibility
- Partner with the SEO/GEO/AEO Manager to align content production with organic search priorities
- Maintain brand voice and tone consistency across all owned content channels
- Brief and manage freelance writers or content agencies as applicable
- Track and report on content performance metrics including organic traffic, engagement, and conversion
- Collaborate with creative team on visual assets supporting content campaigns
Qualifications
- 4+ years of content marketing or eCommerce copywriting experience
- Strong SEO content writing skills with a clear understanding of keyword strategy and on-page optimization
- Working knowledge of GEO and AEO content principles (structured answers, entity coverage, authoritative sourcing)
- Experience with a CMS such as Shopify, WordPress, or similar
- Comfort with SEO tools: Ahrefs, Semrush, or Google Search Console
- Ability to manage multiple content projects simultaneously with strong attention to detail
- Experience collaborating with designers, developers, and SEO specialists
Compensation range: $70,000 to $100,000 base. Add your specific range here.
Director of International eCommerce
Director of International eCommerce
Typical Reports To: VP of eCommerce, Chief Commercial Officer, or CEO
The Director of International eCommerce leads the strategy and execution of the brand's digital commerce expansion outside its home market. This includes market prioritization, localization, cross-border logistics, international marketplace presence, and the regulatory and compliance requirements that vary by geography. Strong candidates have directly managed international eCommerce operations and can balance the commercial opportunity of new markets against the operational complexity they introduce. Experience with both DTC cross-border and international marketplace channels is preferred.
Key Responsibilities
- Develop and execute international eCommerce market entry and growth strategy
- Manage localized site experiences including translation, currency, payment methods, and content adaptation
- Own international marketplace presence on Amazon UK/EU/CA, Zalando, ASOS, or other relevant platforms
- Partner with logistics and operations on cross-border fulfillment, duties, customs, and last-mile delivery
- Ensure compliance with international regulations including GDPR, VAT, and local consumer protection laws
- Build international performance reporting and track market-level P&L
- Manage international agency and platform vendor relationships
- Coordinate with local marketing and sales teams or third-party distributors where applicable
Qualifications
- 7+ years of eCommerce experience with 3+ years focused on international markets
- Hands-on experience with cross-border eCommerce operations including logistics, duties, and localization
- Familiarity with international marketplace platforms in key markets (UK, EU, CA, AU)
- Understanding of GDPR, VAT, and key compliance requirements across major international markets
- Experience with localization tools and multilingual CMS management
- Strong analytical skills with the ability to evaluate market-level unit economics
- Language skills a plus; ability to work across time zones and cultures required
Compensation range: $130,000 to $175,000 base, plus bonus. Add your specific range here.
Head of Customer Acquisition
Head of Customer Acquisition
Typical Reports To: VP of eCommerce, Director of Growth, or CMO
The Head of Customer Acquisition leads the full new customer growth engine: paid media, organic, affiliate, influencer, partnerships, and any other channel that drives first-time buyers at target acquisition costs. This role requires someone who can manage channel diversification strategically while maintaining rigorous performance discipline. Strong candidates think in terms of portfolio CAC across a mix of channels and understand how creative, audience, and channel strategy interact to drive efficient new customer volume at scale. They are highly comfortable with data and attribution complexity.
Key Responsibilities
- Own new customer acquisition volume and CAC targets across all paid and organic channels
- Manage paid social (Meta, TikTok), paid search (Google, Bing), and display channel strategy and execution
- Build and scale affiliate, influencer, and partnership acquisition programs
- Lead creative strategy and testing: brief content creators, analyze performance, and iterate on winning concepts
- Manage attribution strategy and oversee implementation of measurement infrastructure
- Develop channel diversification roadmap to reduce over-reliance on any single platform
- Manage internal team and/or agency partners across acquisition channels
- Report weekly on new customer volume, blended CAC, and channel-level efficiency to senior leadership
Qualifications
- 7+ years of customer acquisition or growth marketing experience at a DTC brand or high-growth eCommerce company
- Demonstrated track record of scaling new customer acquisition while managing CAC
- Deep experience in Meta Ads and Google Ads; TikTok Ads experience a strong plus
- Experience building or managing affiliate and influencer acquisition programs
- Strong command of attribution tools and a nuanced understanding of their limitations (Triple Whale, Northbeam, Rockerbox, etc.)
- Creative strategy experience: ability to brief, test, and improve performance creative at scale
- Experience managing teams and holding agencies accountable to performance benchmarks
Compensation range: $120,000 to $160,000 base, plus bonus. Add your specific range here.
Need Help Filling One of These Roles?
These templates are a starting point. The search itself: candidate sourcing, screening, compensation benchmarking, and closing, is where most hiring managers run into difficulty. eCommerce talent at the director level and above is thin, moves quickly, and is rarely actively looking.
eCommerce Placement has been running specialized eCommerce searches since 2010. We work exclusively in this space, which means our candidate network is deep and our benchmarks are current. If you are hiring for any of the roles above and want a recruiting partner rather than just a template, we would be glad to connect.